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| Author | : Andrea Vahl |
| Publisher | : John Wiley & Sons |
| Total Pages | : 790 |
| Release | : 2014-08-18 |
| Genre | : Business & Economics |
| ISBN | : 1118816188 |
A detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.
| Author | : Gregor Hohpe |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 282 |
| Release | : 2020-04-08 |
| Genre | : Computers |
| ISBN | : 1492077496 |
As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation
| Author | : James Altucher |
| Publisher | : HarperCollins |
| Total Pages | : 288 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 0062998935 |
The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.
| Author | : Olivier Blanchard |
| Publisher | : Pearson Education |
| Total Pages | : 485 |
| Release | : 2011-02-22 |
| Genre | : Business & Economics |
| ISBN | : 0132678020 |
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
| Author | : City of London College of Economics |
| Publisher | : City of London College of Economics |
| Total Pages | : 1135 |
| Release | : |
| Genre | : Education |
| ISBN | : |
Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
| Author | : Ellie Goulding |
| Publisher | : Harper Horizon |
| Total Pages | : 273 |
| Release | : 2023-01-03 |
| Genre | : Health & Fitness |
| ISBN | : 0785291733 |
Combining a mindful approach to exercise with delicious, nutritious recipes, global superstar Ellie Goulding will help you kick-start healthy habits, develop a positive mindset, and establish clear, achievable goals. Ellie Goulding has amassed multiple UK #1 singles, Brit Awards, and Grammy nominations over the span of her career. Now, after years of inspiring fans with her love of fitness and wellness, Fitter. Calmer. Stronger. shares her favorite recipes, workouts, and training principles. Ellie's much sought-after fitness and health philosophy is based on becoming the brightest, strongest version of yourself. In this book, the pop powerhouse provides advice and regimens to improve your health and fitness, such as: a holistic approach to feeling and being your best learning to listen to your body establishing permanent rituals that work for you Going far beyond just diet and exercise, Fitter. Calmer. Stronger. encompasses all that improves your relationship with your physical and mental health. This means prioritizing self-care and flexibility and approaching wellness from a perspective that is sustainable—one that doesn’t allow anxiety to win or leaves you feeling like you’ve failed and, most importantly, allows for fun and creativity. Drawing on Ellie’s experiences, as well as the advice of friends and experts like Ant Middleton, Fearne Cotton, and Katie Taylor, you can use these tools and techniques every day to build a fitter, calmer, stronger you.
| Author | : Ze Zook |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 600 |
| Release | : 2016-02-03 |
| Genre | : Business & Economics |
| ISBN | : 074947341X |
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
| Author | : Joe Stolte |
| Publisher | : Kadabra Corproation |
| Total Pages | : 162 |
| Release | : 2020-02 |
| Genre | : |
| ISBN | : 9781736557501 |
For: Purpose-Driven Service-Based-BusinessesWhat If there's an easier way to generate and close more (and better) clients consistently month after month?When was the last time you heard a prospective client say something like... "I've been looking for someone just like you"... "I already know I want to work with you"... Or my favorite... "how do we start working together RIGHT NOW?"The sad reality is most client-based businesses don't hear this from their prospective clients.Instead, they're stuck in the "price war" and hear things more like... "I need to think about it"... "it's too expensive"... or "I need to talk to my spouse or business partner"...Tractionology is your step-by-step guide to the science of getting more (and better) clients. It's written for coaches, consultants, experts, freelancers, insurance agents, mortgage brokers, wealth managers, attorneys, and anyone who is in the 'client business' or professional services world. Inside you'll learn exactly how to attract, convert, and transform more (and better) clients to scale your service-based business. You'll also discover: - Six simple traction channels you can use to immediately get your dream clients buying from you without spending a dime on advertising (page 45)- A step-by-step guide to generating goodwill in your marketplace so you can finally stop chasing clients and get them coming to you (page 33)- How to eliminate sales resistance and skepticism by systematically creating trust and goodwill with your dream clients (page 37)- The scientific process for crafting razor-sharp, magnetic messaging that makes the hair on the back of your prospects neck stand up (page 79)- The secret to getting your ideal target clients to buy from you while ignoring the competition (page 51)- Why starting with Facebook or YouTube ads is a recipe for disaster and what to do instead (page 69)- The perfect sales call script that closes high-paying clients in one call (page 101)- How to transform your clients into raving fans who send you an army of referrals (page 129)- How to ethically steal the growth secrets from Silicon Valley's best companies to scale your service-based business (page 137) And much more. Getting more (and better) clients for your services business doesn't have to be hard. Tractionology shows you the step-by-step process for turning sales and marketing for your service-based business into a science. Get your copy, scale your business, and make an even bigger impact in your market today!
| Author | : Claude C. Hopkins |
| Publisher | : New Line Publishing |
| Total Pages | : 69 |
| Release | : 1968 |
| Genre | : Advertising |
| ISBN | : 1844810526 |
| Author | : Mathew Browne |
| Publisher | : Amberley Publishing Limited |
| Total Pages | : 82 |
| Release | : 2018-10-15 |
| Genre | : Photography |
| ISBN | : 1445683946 |
A stunning collection of images showcasing the different regions of Wales in all their glory, which capture the essence of the country.
