Inclusive Place Branding
Download Inclusive Place Branding full books in PDF, epub, and Kindle. Read online free Inclusive Place Branding ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Mihalis Karavatzis |
| Publisher | : Routledge |
| Total Pages | : 310 |
| Release | : 2017-11-22 |
| Genre | : Business & Economics |
| ISBN | : 1317216717 |
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
| Author | : R. Govers |
| Publisher | : Springer |
| Total Pages | : 429 |
| Release | : 2016-01-18 |
| Genre | : Business & Economics |
| ISBN | : 0230247024 |
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
| Author | : Bayraktar, Ahmet |
| Publisher | : IGI Global |
| Total Pages | : 416 |
| Release | : 2016-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1522505806 |
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
| Author | : Robert Govers |
| Publisher | : Reputo Press |
| Total Pages | : 180 |
| Release | : 2018-09-10 |
| Genre | : Social Science |
| ISBN | : 9082826518 |
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
| Author | : Ari-Veikko Anttiroiko |
| Publisher | : Springer Nature |
| Total Pages | : 127 |
| Release | : 2020-11-21 |
| Genre | : Social Science |
| ISBN | : 3030613658 |
This book provides a conceptual framework for understanding the inclusive city. It clarifies the concept, dimensions and tensions of social and economic inclusion and outlines different forms of exclusion to which inclusion may be an antidote. The authors argue that as inclusion involves a range of inter-group and intragroup tensions, the unifying role of local government is crucial in making inclusion a reality for all, as is also the adoption of an inclusive and collaborative governance style. The book emphasizes the need to shift from citizens’ rights to value creation, thus building a connection with urban economic development. It demonstrates that inclusion is an opportunity to widen the local resource base, create collaborative synergies, and improve conditions for entrepreneurship, which are conducive to the creation of shared urban prosperity.
| Author | : Pistikou, Victoria |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2021-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1799875350 |
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
| Author | : Dominic Medway |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 352 |
| Release | : 2021-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1839102853 |
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
| Author | : Phoenix Lam |
| Publisher | : Routledge |
| Total Pages | : 204 |
| Release | : 2020-12-28 |
| Genre | : Business & Economics |
| ISBN | : 0429816464 |
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
| Author | : Cecilia Cassinger |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 288 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 1788974328 |
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
| Author | : Pantea Foroudi |
| Publisher | : Routledge |
| Total Pages | : 355 |
| Release | : 2019-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1317080653 |
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
