In Store Media And Distribution Channel Coordination
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Author | : Charles A. Ingene |
Publisher | : Edward Elgar Publishing |
Total Pages | : 599 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 0857938606 |
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author | : Amiya K. Chakravarty |
Publisher | : Springer Science & Business Media |
Total Pages | : 1004 |
Release | : 2005-03-29 |
Genre | : Business & Economics |
ISBN | : 9780387243788 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Author | : Emek Basker |
Publisher | : Edward Elgar Publishing |
Total Pages | : 513 |
Release | : 2016-01-29 |
Genre | : Business & Economics |
ISBN | : 1783477385 |
This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Author | : Robert W. Palmatier |
Publisher | : Routledge |
Total Pages | : 551 |
Release | : 2019-07-11 |
Genre | : Business & Economics |
ISBN | : 1000650456 |
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Author | : |
Publisher | : ScholarlyEditions |
Total Pages | : 290 |
Release | : 2012-01-09 |
Genre | : Business & Economics |
ISBN | : 1464967628 |
Issues in Marketing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Marketing. The editors have built Issues in Marketing / 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Author | : Tsan-Ming Choi |
Publisher | : Springer Science & Business Media |
Total Pages | : 651 |
Release | : 2011-08-14 |
Genre | : Business & Economics |
ISBN | : 3642192572 |
Channel coordination is a core subject of supply chain management. Over the past decade, much research effort has been devoted to exploring the detailed mechanisms for achieving supply chain coordination under uncertainty, generating many fruitful analytical and empirical results. Despite the abundance of research results, there is an absence of a comprehensive reference source that provides state-of-the-art findings on both theoretical and applied research on the subject. In addition, with the advance of knowledge and technologies, many new topics on supply chain coordination under uncertainty have appeared in recent years. This handbook extensively examines supply chain coordination challenges with a focal point on discovering innovative measures that can help tackle the existing and emerging challenges. The book is organized into five parts, which include chapters on innovative analytical models for coordination, channel power and bargaining, technological advancements and applications, empirical analysis, cases studies and review. This handbook provides new empirical and analytical results with precious insights, which will not only help supply chain agents to understand more about the latest measures for supply chain coordination under uncertainty, but also help practitioners and researchers to know how to improve supply chain performance based on innovative methods.
Author | : Thomas Roßberger |
Publisher | : Cuvillier Verlag |
Total Pages | : 152 |
Release | : 2015-11-11 |
Genre | : Business & Economics |
ISBN | : 3736980345 |
The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Charles A. Ingene |
Publisher | : Springer Science & Business Media |
Total Pages | : 590 |
Release | : 2006-01-27 |
Genre | : Business & Economics |
ISBN | : 0387227903 |
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Author | : Andreas Pinterits |
Publisher | : Springer Science & Business Media |
Total Pages | : 205 |
Release | : 2009-02-24 |
Genre | : Business & Economics |
ISBN | : 3834999504 |
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.