Impact Of Donor Motivation And Perceived Relationship Quality On Donor Behavior In Professional Sport Nonprofit Organizations
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| Author | : Minhong Kim |
| Publisher | : |
| Total Pages | : 238 |
| Release | : 2016 |
| Genre | : |
| ISBN | : |
Although our society continuously evolves, numerous social and environmental issues remain to be resolved. To address such issues, nonprofit organizations have emerged, and professional sport entities are no exception. By hosting a variety of community outreach programs and/or raising funds through their own charitable foundations, sport entities have become highly engaged with social and environmental issues - not only for their local communities but also for the public good. However, given the increasing number of nonprofit organizations in professional sport and the limited amount of financial resources, a critical question for such organizations is how to maintain current donor involvement and eventually guarantee future contributions from potential donors. Even so, researchers have provided limited information on what factors motivate people to make donations specific to the nonprofit organizations that are connected to professional sport teams and athletes. Therefore, this study explored the underlying motivational factors that channel donor behavior by developing an instrument for application in the professional sport setting. In addition, the current study sought to examine the influence of relationship quality on donor behavior in accordance with the impact of donor motivation. Through the instrument development process, three distinctive professional sport donor motivation factors emerged (i.e., fan identification, community support, and charity image) with the measurement showing good psychometric properties in regard to reliability and validity. The results revealed that three motivational factors positively influence donor behavior while the overall measure of professional sport donor motivation did not predict donor behavior well. The results also indicated that both the relationship quality of nonprofit staff members and that of professional athletes had significant effects on donor behavioral loyalty (i.e., future donation intention and positive word-of-mouth) while the influence of nonprofit staff members' relationship quality was slightly stronger than athletes' relationship quality. The findings of this study generally support the hypotheses and extend the current donor behavior literature. The discussion offers implications for nonprofit managers within the sport industry and academicians pursuing research in the sport philanthropy area, and future research recommendations are suggested.
| Author | : Moonhee Cho |
| Publisher | : |
| Total Pages | : 247 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
By introducing the concept of psychological empowerment to public relations scholarship, the main purpose of this study was to advance relationship management theory, a main research stream in the field of public relations. More specifically, the study explored the dynamic linkages among relationship management strategies, psychological empowerment, relationship quality outcomes, and behavioral intention. An online survey with individual donors from five nonprofit organizations that have various missions was employed to test the proposed model. Three hundred fifty seven responses were used for data analysis. This study found a new role of relationship management strategies as an antecedent of donors' psychological empowerment. Of seven relationship management strategies, openness, positivity, assurances, sharing of tasks, access, and reciprocity are significantly related to donors' psychological empowerment, as well as each empowerment element, such as meaning, competence, autonomy, and impact. However, the study did not find an effect of participation strategy on donors' psychological empowerment, while it was considered as a key factor in enhancing publics' empowerment. In addition, this study found that there was a significant effect of donors' psychological empowerment on four relationship quality outcomes of control mutuality, satisfaction, trust, and commitment. Revealing that relationship management strategies areboth directly and indirectly related to relationship quality outcomes, thestudy also found the partial mediating role of donors' psychological empowerment in the association between relationship management strategies and qualityoutcomes. Finally, the study showed that both donors' psychological empowerment and the overall relationship quality outcomes have significant effects on behavioral intention.
| Author | : Adrian Sargeant |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2004-10-06 |
| Genre | : Business & Economics |
| ISBN | : 078797658X |
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
| Author | : Tom Ahern |
| Publisher | : Wiley + ORM |
| Total Pages | : 429 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 111804486X |
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
| Author | : Frank Edwin Wood |
| Publisher | : |
| Total Pages | : 142 |
| Release | : 2013 |
| Genre | : |
| ISBN | : |
Non-profit organizations have provided substantial services and resources to society such as arts, education, and social services. The cultivation and generation of financial donations through fundraising and development efforts are critical to the operation of non-profit organizations. This reality compels these organizations to continually attract and retain donors. To assist non-profit organizations' efficacy in fundraising, prior research has indicated the need for more studies on individual donor actions which could lead to a comprehensive model of donor behavior. One variable that had not yet been studied in relation to donor behavior is the influence of residency on donor motivations, specifically donors that own homes in different communities. Extant research reports that differences exist for homeowners related to their primary and secondary residences. These differences are evidenced by disparity in place attachment for the homeowners and by a variance in their behaviors at each home. This study surveyed non-profit organization donors in South Florida who own primary and secondary homes in different communities to determine if donors would exhibit a difference in their motivations for giving based on their different residences. Partial Least Squares regression, augmented with permutation tests, was run to evaluate hypotheses: donors would exhibit a difference in various motivations for making donations to non-profit organizations based on their residences. Results indicate no significant difference in donor motivation between the two residences; however, the significance levels of the latent variables did exhibit differences. The motivation factor of affinity for a cause/organization indicates an area of significance to both researchers and practitioners. The results of the study point to no differences in the amount donated based on whether the donor is considering their primary or secondary residence. Based on these findings, fundraisers do not need to target potential donors based on "seasonal" versus "permanent" residency; altruism, egoism, and tangible/financial benefits are similarly applicable regardless of location. One useful finding for managers with future fundraising campaigns is donor-perceived differences in affinity for organizations/causes and affinity for community. Fundraising efforts that center on campaigns and activities that create greater bonds between the donor and the organization/cause/community could foster greater fundraising results than those that appeal to simply "doing good" and "being important".
| Author | : Daniel M. Oppenheimer |
| Publisher | : Psychology Press |
| Total Pages | : 275 |
| Release | : 2011-01-19 |
| Genre | : Psychology |
| ISBN | : 1135234035 |
Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.
| Author | : Jonathan P. Caulkins |
| Publisher | : Rand Corporation |
| Total Pages | : 105 |
| Release | : 2002-06-20 |
| Genre | : Social Science |
| ISBN | : 0833033832 |
Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education.Although most major gifts are profoundly motivated by charitable intentions, the noble impulse to give to higher education can quickly generate complicated choices. Which school? Which program? Under what terms or conditions? Even very talented people who have enjoyed exceptionally successful careers in business and other fields can become disoriented by academe_s idiosyncrasies. This book provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education. It supplies some insight into the higher education sector, donor opportunities, the development process, and how to think about and get the most from a _negotiation_ with the institution of the donor_s choice. The insights and strategies are culled by a RAND research team mainly from interviews with development officers, institutional leaders, and donors themselves. Ultimately the giving process that works best for any donor will depend on his or her individual interests and needs. The best advice is to be clear on what effect the donor wants his or her gift to have, to seek as much information on the school/situation as possible, and to consult with an attorney and a good financial advisor at all stages of the giving process.
| Author | : Timothy Smith |
| Publisher | : |
| Total Pages | : 176 |
| Release | : 2020-04-10 |
| Genre | : |
| ISBN | : |
It's very clear: Nonprofit organizations need major donors. In his nearly four decades of helping nonprofit organizations raise funds to accomplish their missions, author, Timothy Smith witnessed a clear pattern. The vast majority of donors giving to organizations participate through "mass media," meaning the mail, the telephone, or the Internet. No charity in the world has enough staff members to sit down with every donor personally and form a personal relationship. But over time, we see certain donors emerge as major players. They give more than the average individual, signaling their higher level of interest in the cause, and signaling their interest in a closer relationship with the nonprofit organization. How should the organization respond to these major donors? Timothy Smith has the answers to this question and many others. He has shown us that a healthy nonprofit organization will invest itself in all of its donors to the full extent of the organization's capacity. With unlimited resources, the organization could treat every donor like a major donor. But with limited resources, the organization must invest in each donor according to the donor's expressed level of interest in the mission of the organization. This is simply good, practical management. In the pages of Donors Are People Too, Timothy offers wise and proven insights into the care and keeping of major donors. He did not spring from the earth fully formed; he has learned a lot "the hard way." One of his best qualities is his willingness to confront his own failures and learn from them, to reveal his experiences and share wisdom through them. His candor is refreshing, and his insights are valuable.
| Author | : Karla A. Williams |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 312 |
| Release | : 2003 |
| Genre | : Charities |
| ISBN | : 9780763725051 |
| Author | : Thomas C. Wilson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2008-04-04 |
| Genre | : Business & Economics |
| ISBN | : 0470233230 |
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
