Marketing Research
| Author | : Joseph F. Hair |
| Publisher | : Irwin/McGraw-Hill |
| Total Pages | : 750 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780072467574 |
Impact Of Customer Relationship Management On Performance
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The Dynamic Firm
| Author | : Alfred D. Chandler |
| Publisher | : OUP Oxford |
| Total Pages | : 488 |
| Release | : 1999-09-23 |
| Genre | : Business & Economics |
| ISBN | : 0191522570 |
Business Strategy is becoming increasingly 'pluralist', drawing on the insights of different disciplines, and business practice in different parts of the world. This book brings together the work and ideas of leading international scholars working in the field under three main headings Technology, Strategy and Organization, and Regions. The purpose of the book is to explore from different perspectives the dynamic interplay between the technology of a firm; its strategies; organizational choices; and issues of place, region, and location. The contributors are Peter Hagström, Alfred Chandler, Takahiro Fujimoto, Richard Nelson, Nathan Rosenberg, Erik von Hippel, Cristiano Antonelli, Giovanni Dosi, Benjamin Coriat, David Teece, Gunnar Hedlund, Pari Patel, Keith Pavitt, Ikujiro Nonaka, Hirotaka Takeuchi, Lars-Gunnar Mattsson, John Cantwell, John Dunning, Michael Enright, Masahisa Fujita, Ryoichi Ishii, Allen Scott, Orjan Solvell, Ivo Zander, J-C Spender, and Michael Porter. Together they address the challenge of explaining the long-run competitiveness of firms in an ever more global world. This book will be a benchmark for anybody wanting to keep abreast of leading edge strategic thinking.
Customer Relationship Management
| Author | : Lakshman Jha |
| Publisher | : Global India Publications |
| Total Pages | : 280 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9788190721127 |
A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.
Customer Relationship Management
| Author | : V. Kumar |
| Publisher | : Springer |
| Total Pages | : 422 |
| Release | : 2018-05-15 |
| Genre | : Business & Economics |
| ISBN | : 3662553813 |
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY
| Author | : Stanley Brown & Moosha Gulycz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 300 |
| Release | : 2006 |
| Genre | : |
| ISBN | : 9788126510108 |
Market_Desc: · Senior Managers and Upper and Mid-Level Managers in marketing, relationship marketing, and customer care Special Features: · Case studies and best practice examples from PwC's global CRM practice--including FedEx, NEC, and Sears· Includes questionnaires, assessment tools, exercises, and action plans· Measurement tools are applicable to the firm's internal culture as well as external customer care· Features e-business applications--using Web tools in research and assessment; what to measure in an Internet environment· Brown is a partner in PwC's Global Customer Relationship Management Practice, an international authority on the subject of customer care, and the author of several books About The Book: This book picks up where Customer Relationship Management left off. That book laid the foundation, the vision of CRM-what it is and what it can do for your organization-whereas this book shows clearly and quantifiably how to get there and how to ensure that you stay there. Many organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. It gives you the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
Customer Relationship Management
| Author | : Gerhard Raab |
| Publisher | : CRC Press |
| Total Pages | : 216 |
| Release | : 2016-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1317155440 |
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Customer Relationship Management
| Author | : Roger J. Baran |
| Publisher | : Taylor & Francis |
| Total Pages | : 457 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317419332 |
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Crm in Action
| Author | : Dr. Ken K. Wong |
| Publisher | : iUniverse |
| Total Pages | : 158 |
| Release | : 2011-01-27 |
| Genre | : Business & Economics |
| ISBN | : 1450279899 |
Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples. Ekaterina Leonova, Sweden Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative. Hoo Chee Wai, Singapore
Customer Relationship Management
| Author | : Francis Buttle |
| Publisher | : Routledge |
| Total Pages | : 495 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1856175227 |
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
The New Industrial Engineering: Information Technology and Business Process Redesign
| Author | : Thomas H. Davenport |
| Publisher | : Legare Street Press |
| Total Pages | : 0 |
| Release | : 2022-10-26 |
| Genre | : Business & Economics |
| ISBN | : 9781015616875 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
