IMC Journal
Author | : International Micrographic Congress |
Publisher | : |
Total Pages | : 592 |
Release | : 1988 |
Genre | : Microphotography |
ISBN | : |
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Author | : International Micrographic Congress |
Publisher | : |
Total Pages | : 592 |
Release | : 1988 |
Genre | : Microphotography |
ISBN | : |
Author | : Don Schultz |
Publisher | : Routledge |
Total Pages | : 179 |
Release | : 2013-12-16 |
Genre | : Business & Economics |
ISBN | : 1317979605 |
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Author | : Jerry Kliatchko |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 135 |
Release | : 2019-10-29 |
Genre | : Social Science |
ISBN | : 1527542394 |
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
Author | : Argyro Elisavet Manoli |
Publisher | : Routledge |
Total Pages | : 159 |
Release | : 2022-07-01 |
Genre | : Sports & Recreation |
ISBN | : 1000610268 |
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Author | : Philip J. Kitchen |
Publisher | : Psychology Press |
Total Pages | : 208 |
Release | : 2004 |
Genre | : Communication in marketing |
ISBN | : 0415314216 |
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Sandra Diehl |
Publisher | : Springer Science & Business Media |
Total Pages | : 477 |
Release | : 2006-09-19 |
Genre | : Business & Economics |
ISBN | : 3835057022 |
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author | : United States. Environmental Protection Agency. Library Systems Branch |
Publisher | : |
Total Pages | : 760 |
Release | : 1979 |
Genre | : Environmental libraries |
ISBN | : |
Represents the holdings of all EPA libraries and the Library, Illinois Institute for Environmental Quality.
Author | : United States. Environmental Protection Agency. Information Management and Services Division |
Publisher | : |
Total Pages | : 236 |
Release | : 1983 |
Genre | : Environmental protection |
ISBN | : |
Author | : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor |
Publisher | : Penerbit USM |
Total Pages | : 324 |
Release | : 2022-10-18 |
Genre | : Business & Economics |
ISBN | : 9674615334 |
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Author | : Philip J. Kitchen |
Publisher | : Springer |
Total Pages | : 286 |
Release | : 2014-12-02 |
Genre | : Business & Economics |
ISBN | : 1137388552 |
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.