Imagineering Innovation In The Experience Economy
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| Author | : Gabrielle Kuiper |
| Publisher | : CABI |
| Total Pages | : 294 |
| Release | : 2014-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1780644655 |
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
| Author | : G. Kuiper |
| Publisher | : |
| Total Pages | : 292 |
| Release | : 2014 |
| Genre | : |
| ISBN | : 9781780644660 |
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into.
| Author | : Vladimir Antchak |
| Publisher | : Routledge |
| Total Pages | : 174 |
| Release | : 2019-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1351142062 |
The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.
| Author | : Daniela Angelina Jelincic |
| Publisher | : World Scientific |
| Total Pages | : 378 |
| Release | : 2019-06-17 |
| Genre | : Business & Economics |
| ISBN | : 9813233699 |
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
| Author | : Emma Abson |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 357 |
| Release | : 2021-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1911635808 |
A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.
| Author | : Chris Cooper |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 473 |
| Release | : 2022-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1915097185 |
Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change (or not) subsequently.
| Author | : Diane Nijs |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 213 |
| Release | : 2019 |
| Genre | : Creative ability |
| ISBN | : 178897624X |
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
| Author | : Chris Cooper |
| Publisher | : SAGE |
| Total Pages | : 675 |
| Release | : 2020-11-04 |
| Genre | : Business & Economics |
| ISBN | : 1529738180 |
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper. From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. Key features of the new edition: ′Focus on Technology′ and ′Focus on Employment′ boxes included in every chapter. Three current case studies included in each chapter to bring context to the reader. Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
| Author | : David F. Murphy |
| Publisher | : Routledge |
| Total Pages | : 164 |
| Release | : 2020-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1000342840 |
Citizenship and Sustainability in Organizations: Exploring and Spanning the Boundaries is the introductory book in the series of the same name and draws upon new conceptual thinking from some of the leading contributors to The Journal of Corporate Citizenship on topics of social responsibility, organizational citizenship, influencing and leading change for sustainability and individual agency. Chapter authors are influential thinkers, pushing the boundaries of conventional thinking about corporate citizenship and sustainability to generate innovative ideas, models and practices. The book’s core message is that the contexts within which organizations and individuals act are undergoing significant change and disruption. Existing corporate social responsibility (CSR), corporate citizenship and business sustainability models and frameworks need to be adapted, abandoned or transformed. This book represents a starting point for dialogue about these challenges and presents commentaries, debates, essays and insights that aim to be provocative and engaging, raise some of the important issues of the day and provide observations on what may be too new yet to be the subject of detailed empirical and theoretical studies. The book is aimed at researchers, students and practitioners in the fields of corporate citizenship, sustainability, CSR, business ethics, corporate governance and critical management and leadership studies.
| Author | : Nigel D Morpeth |
| Publisher | : CABI |
| Total Pages | : 317 |
| Release | : 2015-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1780644582 |
This text provides an innovative approach to the pedagogy of contemporary planning processes within different cultural contexts globally. It adopts an innovative multi-disciplinary social science approach and through the inclusion of international case studies, considers the extent to which intelligent design has enabled the needs of disabled residents and visitors to have universal access to social spaces and facilities. In incorporating the consideration into the fabric of the book it will encourage the mainstreaming of universal design and accessible tourism, as keystones of planning processes within the C21st.
