Im Afraid Debbie From Marketing Has Left For The Day
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| Author | : Morten Münster |
| Publisher | : Gyldendal Business |
| Total Pages | : 217 |
| Release | : 2019-06-12 |
| Genre | : Business & Economics |
| ISBN | : 8702275848 |
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
| Author | : Morten Münster |
| Publisher | : Laurence King Publishing |
| Total Pages | : 283 |
| Release | : 2021-03-11 |
| Genre | : Business & Economics |
| ISBN | : 1529420954 |
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
| Author | : Morten Münster |
| Publisher | : Laurence King Publishing |
| Total Pages | : 304 |
| Release | : 2021-03-11 |
| Genre | : |
| ISBN | : 9781786278951 |
How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
| Author | : Edward de Bono |
| Publisher | : Random House |
| Total Pages | : 272 |
| Release | : 2009-07-28 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 1407028693 |
The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.
| Author | : Morten Sehested Münster |
| Publisher | : |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : 9788702275834 |
| Author | : Deborah Liu |
| Publisher | : Zondervan |
| Total Pages | : 237 |
| Release | : 2022-08-09 |
| Genre | : Business & Economics |
| ISBN | : 0310364868 |
You can't make the world fair, but you can take back your power. As a woman in Silicon Valley who worked her way to the top of the corporate ladder--she's a former VP at Facebook and the current president and CEO of Ancestry--Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace . . . and the ways to overcome them. For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today, even if it's not the one we wish it were. Take Back Your Power presents both hard data and Liu's personal experiences from twenty years as a woman leader in the male-dominated tech industry to help you: Find your voice, learn how to ask, and achieve what you want in a system that isn't fair and wasn't created for you Debunk the negative connotations of "power" and harness it for your own success Discover how to be heard, seen, and taken more seriously at work by getting out of your own way Overcome the lie that success is only achieved alone by finding the four types of allies you need to reach your goals Become a great leader without losing yourself in the process You have the power to change the future of work for yourself--and for women everywhere.
| Author | : Melina Palmer |
| Publisher | : Mango Media Inc. |
| Total Pages | : 263 |
| Release | : 2021-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1642505633 |
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
| Author | : Debbi Rawlins |
| Publisher | : Harlequin |
| Total Pages | : 222 |
| Release | : 2012-10-01 |
| Genre | : Fiction |
| ISBN | : 1459241371 |
Welcome to the Sundance Dude Ranch in Blackfoot Falls, Montana…where the cowboys are hot, and the town sheriff is smokin'! Ever since the Sundance became a dude ranch, Sheriff Noah Calder has been a "must-see attraction" for hordes of visiting women. But when a suspected (and suspiciously sexy) con artist rolls into town, it takes all of Noah's control to stop himself from giving her a very thorough strip search…. Alana Richardson is no con artist—she's a marketing executive in desperate need of a vacation! But with her luggage stolen and her identity in question, she's under the very close surveillance of Sheriff Noah Sexypants. Now she has to prove she's one of the good guys…but she may just have to be a little bad to convince him!
| Author | : Raphael Bob-Waksberg |
| Publisher | : Vintage |
| Total Pages | : 256 |
| Release | : 2019-06-11 |
| Genre | : Fiction |
| ISBN | : 1524732028 |
Written with all the scathing dark humor that is a hallmark of BoJack Horseman, Raphael Bob-Waksberg delivers a fabulously off-beat collection of short stories about love—the best and worst thing in the universe. Featuring: • A young engaged couple forced to deal with interfering relatives dictating the appropriate number of ritual goat sacrifices for their wedding. • A pair of lonely commuters who ride the subway in silence, forever, eternally failing to make that longed-for contact. • A struggling employee at a theme park of U.S. presidents who discovers that love can’t be genetically modified. And fifteen more tales of humor, romance, whimsy, cultural commentary, and crushing emotional vulnerability.
| Author | : Debbie Petrina |
| Publisher | : iUniverse |
| Total Pages | : 146 |
| Release | : 2011-12 |
| Genre | : Health & Fitness |
| ISBN | : 1462070523 |
The author shares her experiences and struggles with Multiple Sclerosis.
