Illustration on Advertising

Illustration on Advertising
Author: Eva Minguet Cámara
Publisher:
Total Pages: 0
Release: 2010
Genre: Design
ISBN: 9788496823808

Este es un libro centrado en la creatividad, la innovación y la búsqueda de nuevas y diferentes técnicas aplicadas a la publicidad, la comunicación, el marketing, etc., que reúne a los mejores profesionales creativos y a las agencias con mayor proyección mundial, convirtiéndose en un libro único de publicidad ilustrada o creativa en todos los sentidos.

Marketing Illustration

Marketing Illustration
Author: Marshall Arisman
Publisher: Simon and Schuster
Total Pages: 236
Release: 2010-02-23
Genre: Design
ISBN: 158115724X

The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

Artists, Advertising, and the Borders of Art

Artists, Advertising, and the Borders of Art
Author: Michele H. Bogart
Publisher: University of Chicago Press
Total Pages: 460
Release: 1995-12-18
Genre: Art
ISBN: 9780226063072

Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

50 Markets of Illustration

50 Markets of Illustration
Author: John Roman
Publisher: Simon and Schuster
Total Pages: 313
Release: 2014-08-01
Genre: Design
ISBN: 1440340218

This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.

What is Illustration?

What is Illustration?
Author: Lawrence Zeegen
Publisher: Rotovision
Total Pages: 258
Release: 2009-08
Genre: Art
ISBN: 2888930331

What is Illustration? explores the disciplineâ€TMs history, and its relationship with art, design, and photography; it investigates how illustrated images are read and understood, and how personal visual languages are created by todayâ€TMs illustrators and image-makers. This book also investigates the many different contexts for illustration, and the range of career opportunities that are open to todayâ€TMs illustrators; from editorial illustration in newspapers and magazines, to book publishing, illustration for advertising, design, music, fashion, websites, and the increasing demand from stock libraries.

The Fundamentals of Illustration

The Fundamentals of Illustration
Author: Lawrence Zeegen
Publisher: Bloomsbury Publishing
Total Pages: 186
Release: 2012-09-10
Genre: Design
ISBN: 2940447209

The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course. This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist. A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path. Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator's initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.

History of Modern Design

History of Modern Design
Author: David Raizman
Publisher: Laurence King Publishing
Total Pages: 406
Release: 2003
Genre: Design
ISBN: 9781856693486

An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.

Drawing Power

Drawing Power
Author: Rick Marschall
Publisher: Fantagraphics Books
Total Pages: 129
Release: 2011-08-31
Genre: Comics & Graphic Novels
ISBN: 1606993992

Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.