Identity Politics And Its Impact On The Spread Of Digital Marketing
Download Identity Politics And Its Impact On The Spread Of Digital Marketing full books in PDF, epub, and Kindle. Read online free Identity Politics And Its Impact On The Spread Of Digital Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Daniel B. Solomon |
Publisher | : Balboa Press |
Total Pages | : 157 |
Release | : 2021-08-02 |
Genre | : Business & Economics |
ISBN | : 1982272236 |
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Nathaniel Persily |
Publisher | : Cambridge University Press |
Total Pages | : 365 |
Release | : 2020-09-03 |
Genre | : Business & Economics |
ISBN | : 1108835554 |
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author | : Nanjala Nyabola |
Publisher | : Bloomsbury Publishing |
Total Pages | : 291 |
Release | : 2018-11-15 |
Genre | : Political Science |
ISBN | : 178699433X |
From the upheavals of recent national elections to the success of the #MyDressMyChoice feminist movement, digital platforms have already had a dramatic impact on political life in Kenya – one of the most electronically advanced countries in Africa. While the impact of the Digital Age on Western politics has been extensively debated, there is still little appreciation of how it has been felt in developing countries such as Kenya, where Twitter, Facebook, WhatsApp and other online platforms are increasingly a part of everyday life. Written by a respected Kenyan activist and researcher at the forefront of political online struggles, this book presents a unique contribution to the debate on digital democracy. For traditionally marginalised groups, particularly women and people with disabilities, digital spaces have allowed Kenyans to build new communities which transcend old ethnic and gender divisions. But the picture is far from wholly positive. Digital Democracy, Analogue Politics explores the drastic efforts being made by elites to contain online activism, as well as how 'fake news', a failed digital vote-counting system and the incumbent president's recruitment of Cambridge Analytica contributed to tensions around the 2017 elections. Reframing digital democracy from the African perspective, Nyabola's ground-breaking work opens up new ways of understanding our current global online era.
Author | : Daniel Solomon |
Publisher | : Xlibris Corporation |
Total Pages | : 203 |
Release | : 2022-12-28 |
Genre | : Fiction |
ISBN | : 1669861120 |
Daniel Solomon is an accomplished author that writes both in English and Amharic, the vernacular official language of the Federal Democratic Republic. He was born and raised in Ethiopia. Hence, the majority of his works are portraits of his motherland, a country of ancient civilization, a home of hospitality, and a symbol of freedom. That being said, Daniel is currently a citizen of the United States of America, where he has lived and worked for years now. Literature is very much near and dear to the heart of Daniel Solomon. He spends a significant amount of his time reading and writing books. His work across multiple disciplines largely discourses narratives of human experience from all walks of life. Some of his exemplary books include titles lie Africa Distracted: Collection of Poems (2000) text in English, Abeshatay (2000) Novel text in Amharic, Tachyon (2016) Novel Text in Amharic, Blue Wave (2020) Novel text in English, The Sold Nation (2021) Novel, text in English, and The War of Two Brothers : collection of Poems (2019) text in English. He has also written academic books such as English for Grade 11 (2003), English for Pre-University and College Students (2005), and The Impact of Identity Politics for the Spread of Digital Marketing, the Case of Ethiopia (2021). He has also published various articles on in anemic and scientific journals such as the Journal of Engineering Computer Science, the Advanced Journal of Social Science and Humanities, and the Research Gate. His academic publications concentrate on his areas of study which embrace literature, technology, leadership, and project management. At present, the majority of his works are available online at
Author | : Ezra Klein |
Publisher | : Simon and Schuster |
Total Pages | : 208 |
Release | : 2020-01-28 |
Genre | : Political Science |
ISBN | : 1476700397 |
ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.
Author | : Andreas Jungherr |
Publisher | : Cambridge University Press |
Total Pages | : 337 |
Release | : 2020-06-11 |
Genre | : Computers |
ISBN | : 1108419402 |
Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Author | : Yasmin Ibrahim |
Publisher | : Rowman & Littlefield |
Total Pages | : 197 |
Release | : 2020-01-29 |
Genre | : Social Science |
ISBN | : 1786614227 |
Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Author | : Noha Aboueldahab |
Publisher | : |
Total Pages | : |
Release | : 2019-06 |
Genre | : |
ISBN | : 9781947772038 |
This edited volume explore paths to ending strife across the Arab world. It addresses important issues in Arab societies beyond the narrow lens of conflict. It contains a preface, keynote address, introduction, and 11 chapters under three main themes: the root causes of conflict in the region; state-building and future prospects; and paths to inclusive citizenship in Arab societies.
Author | : Erika Franklin Fowler |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2018-05-04 |
Genre | : Political Science |
ISBN | : 0429977905 |
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.