Ideas Behind Symbols Languages Behind Scripts
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| Author | : Dr. habil. Gábor Hosszú |
| Publisher | : Nap Kiadó |
| Total Pages | : 338 |
| Release | : 2021-02-05 |
| Genre | : Computers |
| ISBN | : 9633321786 |
Scripts (writing systems) usually belong to specific languages and have temporal, spatial and cultural characteristics. The evolution of scripts has been the subject of research for a long time. This is probably because the long-term development of human thinking is reflected in the surviving script relics, many of which are still undeciphered today. The book presents the study of the script evolution with the mathematical tools of systematics, phylogenetics and bioinformatics. In the research described, the script is the evolutionary taxonomic unit (taxon), which is analogous to the concept of biological species. Among the methods of phylogenetics, phenetics classifies the investigated taxa on the basis of their morphological similarity, and does not primarily examine genealogical relationships. Due to the scarcity of morphological diversity of scripts’ features, random coincidences of evolution-independent features are much more common in scripts than in biological species, thus phenetic modelling based solely on morphological features can lead to erroneous results. For this reason, phenetic modeling has been extended with evolutionary considerations, thereby allowing the modelling uncertainties observed in the script evolution to be addressed due to the large number of random coincidences (homoplasies) characterizing each script. The book describes an extended phenetic method developed to investigate the script evolution. This data-driven approach helps to reduce the impact of the uncertainties inherent in the phenetic model due to the large number of homoplasies that occur during the evolution of scripts. The elaborated phenetic and evolutionary analyses were applied to the Rovash scripts used on the Eurasian Steppe (Grassland), including the Turkic Rovash (Turkic Runic/runiform) and the Székely-Hungarian Rovash. The evaluation of the extended phenetic model of the scripts, the various phenograms, the script spectra and the group spectra helped to reconstruct the main ancestors and evolutionary stages of the investigated scripts.
| Author | : Ivana Beveridge |
| Publisher | : Routledge |
| Total Pages | : 181 |
| Release | : 2020-11-17 |
| Genre | : Business & Economics |
| ISBN | : 1000218090 |
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.
| Author | : |
| Publisher | : |
| Total Pages | : 458 |
| Release | : 1893 |
| Genre | : Education |
| ISBN | : |
| Author | : Harvey Rachlin |
| Publisher | : Garrett County Press |
| Total Pages | : 309 |
| Release | : 2013-07-14 |
| Genre | : History |
| ISBN | : 1939430917 |
Leap across time with bestselling author Harvey Rachlin as he collects over 50 of the most fascinating objects in the world, under one book. The Mounted Hide of Stonewall Jackson's Battle Horse, The Black Obelisk, The Rosetta Stone, George Washington's False Teeth, Vice Admiral Lord Nelson's Uniform Coat, The Elephant Man's Skeleton, and Lincoln's Death Bed are just some of the objects Rachlin explores with wit, pick and an amazing sense of spectacle. Publisher's Weekly calls Lucy's Bone's, Sacred Stones, and Einstein's Brain "entertaining and enlightening." Library Journal declares Rachin's work "fascinating." Parade says it is "detailed and authoritative." It is also intensely moving as Rachlin weaves together seemingly disparate histories into a holistic statement that celebrates human endeavor. This book is not simply wonderful -- it is full of wonder.
| Author | : Informa Healthcare |
| Publisher | : CRC Press |
| Total Pages | : 1980 |
| Release | : 2000-12-14 |
| Genre | : Technology & Engineering |
| ISBN | : 1482298538 |
The first encyclopedia in the field, the International Encyclopedia of Ergonomics and Human Factors provides a comprehensive and authoritative compendium of current knowledge on ergonomics and human factors. It gives specific information on concepts and tools unique to ergonomics. About 500 entries, published in three volumes and on CD-ROM, are pre
| Author | : Fabio Ciambella |
| Publisher | : Routledge |
| Total Pages | : 142 |
| Release | : 2021-05-23 |
| Genre | : Performing Arts |
| ISBN | : 1000423573 |
This book provides a thorough analysis of terpsichorean lexis in Renaissance drama. Besides considering not only the Shakespearean canon but also the Bard’s contemporaries (e.g., dramatists as John Marston and Ben Jonson among the most refined Renaissance dance aficionados), the originality of this volume is highlighted in both its methodology and structure. As far as methods of analysis are concerned, corpora such as the VEP Early Modern Drama collection and EEBO, and corpus analysis tools such as #LancsBox are used in order to offer the widest range of examples possible from early modern plays and provide co-textual references for each dance. Examples from Renaissance playwrights are fundamental for the analysis of connotative meanings of the dances listed and their performative, poetic and metaphoric role in sixteenth- and seventeenth-century drama. This study will be of great interest to Renaissance researchers, lexicographers and dance historians.
| Author | : Andrew Simpson |
| Publisher | : OUP Oxford |
| Total Pages | : 480 |
| Release | : 2007-08-30 |
| Genre | : History |
| ISBN | : 9780199267484 |
Language and National Identity in Asia is a comprehensive introduction to the role of language in the construction and development of nations and national identities in Asia. Leading scholars from all over the world investigate the role languages have played and now play in the formation of the national and social identity in countries throughout South, East, and Southeast Asia. They consider the relation of the regions' languages to national, ethnic, and cultural identity, and examine the status of and interactions between majority, official, and minority languages. Illustrated with maps and accessibly written this book will interest all those concerned to understand the dynamics of social change in some of the most important countries in the world. It will appeal to all those studying, researching, or teaching issues in Asian society, language, and politics from a comparative perspective.
| Author | : Kay Crosse |
| Publisher | : SAGE |
| Total Pages | : 193 |
| Release | : 2007-10-25 |
| Genre | : Education |
| ISBN | : 1849203474 |
`A definite must-have for all teachers of English confronted with early multilingualism′ - Times Educational Supplement The activities and guidance in this book will help teachers to develop the confidence and meet the individual needs of young children with English as an additional language across different settings. There are also practical and varied language teaching strategies to promote learning for children working individually or in small groups. The first part of the book focuses on the introduction and development of oral language skills and the particular needs of young "additional English language learners" settling into a new environment. It provides an introduction to the Foundation Stage curriculum and the ways in which links can be made with English as an additional language activity. The second part of the book presents practical activities grouped under the six areas of learning forming the early years curriculum. Each activity includes an appropriate objective, materials and preparation, key vocabulary to focus on and extension suggestions, as well as full guidance on how to manage the activity effectively. The book will be a valuable resource for all teachers, teaching assistants and other early years staff in day nurseries, nursery schools and other early years settings. Kay Crosse is a freelance early years consultant and was formerly head of Norland College.
| Author | : Donald P. Ryan |
| Publisher | : Penguin |
| Total Pages | : 342 |
| Release | : 2002 |
| Genre | : History |
| ISBN | : 9780028642772 |
Surveys the history and culture of ancient Egypt, including archaeological discoveries, mythology, architecture, and religion.
| Author | : EduGorilla Prep Experts |
| Publisher | : EduGorilla Community Pvt. Ltd. |
| Total Pages | : 212 |
| Release | : 2023-10-01 |
| Genre | : Education |
| ISBN | : 9355569416 |
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