Icons and Identities

Icons and Identities
Author: Tanya Bentley
Publisher: National Portrait Gallery
Total Pages: 144
Release: 2021-05-25
Genre:
ISBN: 9781855147188

Drawing on the outstanding collection of the National Portrait Gallery, this volume celebrates the variety and complexity of portraiture The National Portrait Gallery holds the world's most extensive collection of portraits: a museum of people, a gallery of stories and ideas, and a home of artistic masterpieces. Icons and Identitiesdraws together icons from Shakespeare to Audrey Hepburn alongside less well-known sitters that provide insight into the representation of identity in portraits. It also includes some intriguing surprises to reflect the diversity of the National Portrait Gallery's collection and to introduce audiences around the world to exceptional portraits of many kinds. Icons and Identitiesshows how artists, working across mediums, have revealed the visually stimulating and intellectually vibrant tradition of portrait making. The book is structured around a series of key themes and each section includes a selection of works from a range of periods. Artists include: Peter Paul Rubens, Anthony van Dyck, Joshua Reynolds, Thomas Gainsborough, Andy Warhol, Marlene Dumas and Shirin Neshat.

Concepts Of Identity

Concepts Of Identity
Author: Katherine Hoffman
Publisher: Routledge
Total Pages: 241
Release: 2018-10-08
Genre: Social Science
ISBN: 0429981082

Concepts of identity are complex and changing, and in this book Katherine Hoffman examines images of individuals and families from ancient Egypt to the presentmore than two thirds of the book covers the twentieth century. Through a comprehensive study of paintings, sculpture, photography, film, television, and other media, Hoffman provides eye-open

How Brands Become Icons

How Brands Become Icons
Author: D. B. Holt
Publisher: Harvard Business Press
Total Pages: 282
Release: 2004-09-15
Genre: Business & Economics
ISBN: 1422163326

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

The sensual icon

The sensual icon
Author: Bissera V
Publisher: Penn State Press
Total Pages: 346
Release:
Genre: Art
ISBN: 0271035846

"Explores the Byzantine aesthetic of fugitive appearances by placing and filming art objects in spaces of changing light, and by uncovering the shifting appearances expressed in poetry, descriptions of art, and liturgical performance"--Provided by publisher.

National Symbols, Fractured Identities

National Symbols, Fractured Identities
Author: Michael E. Geisler
Publisher: UPNE
Total Pages: 330
Release: 2005
Genre: Political Science
ISBN: 9781584654377

A fascinating look at national symbols worldwide and the important role they play in creating and maintaining individual and collective identity.

Symbols of Defeat in the Construction of National Identity

Symbols of Defeat in the Construction of National Identity
Author: Steven Mock
Publisher: Cambridge University Press
Total Pages: 307
Release: 2011-12-29
Genre: Political Science
ISBN: 1139503529

If nationalism is the assertion of legitimacy for a nation and its effectiveness as a political entity, why do many nations emphasize images of their own defeat in understanding their history? Using Israel, Serbia, France, Greece and Ghana as examples, the author argues that this phenomenon exposes the ambivalence that lurks behind the passions nationalism evokes. Symbols of defeat glorify a nation's ancient past, while reenacting the destruction of that past as a necessary step in constructing a functioning modern society. As a result, these symbols often assume a foundational role in national mythology. Threats to such symbols are perceived as threats to the nation itself and consequently are met with desperation difficult for outsiders to understand.

An American Icon

An American Icon
Author: Winifred Morgan
Publisher: University of Delaware Press
Total Pages: 236
Release: 1988
Genre: Biography & Autobiography
ISBN: 9780874133073

The top hat and stars and stripes that characterize Uncle Sam today were first worn by Yankee actors portraying Brother Jonathan. This book explores the complex emblematic function of the Brother Jonathan figure and its changing meaning through the decades and in a multitude of popular media.

Organizational Identity in Practice

Organizational Identity in Practice
Author: Lin Lerpold
Publisher: Routledge
Total Pages: 274
Release: 2012-11-12
Genre: Business & Economics
ISBN: 1136713654

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be. The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what makes us similar or distinct from others" and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.

Identities Across Media and Modes

Identities Across Media and Modes
Author: Giuliana Garzone
Publisher: Peter Lang
Total Pages: 392
Release: 2009
Genre: Language Arts & Disciplines
ISBN: 9783034303866

The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated. In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding - and adaptable - discursive space.

Brand Management

Brand Management
Author: Tilde Heding
Publisher: Routledge
Total Pages: 286
Release: 2008-12-19
Genre: Business & Economics
ISBN: 1134068298

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"