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| Author | : R. Varey |
| Publisher | : Springer |
| Total Pages | : 295 |
| Release | : 2013-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1137353295 |
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
| Author | : Philip Kotler |
| Publisher | : Springer Nature |
| Total Pages | : 357 |
| Release | : |
| Genre | : |
| ISBN | : 3031671554 |
| Author | : Jennifer Hancock |
| Publisher | : Business Expert Press |
| Total Pages | : 206 |
| Release | : 2019-05-29 |
| Genre | : Business & Economics |
| ISBN | : 1949991431 |
This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business. Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses.
| Author | : Ulrich Steinvorth |
| Publisher | : Springer |
| Total Pages | : 330 |
| Release | : 2014-12-22 |
| Genre | : Political Science |
| ISBN | : 1137468203 |
Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational and individual levels; the need to refocus our economic system around community and cooperation; the current challenges and transform capitalism.
| Author | : Deborah C Poff |
| Publisher | : Springer Nature |
| Total Pages | : 1944 |
| Release | : 2023-05-24 |
| Genre | : Business & Economics |
| ISBN | : 3030227677 |
This encyclopedia, edited by the past editors and founder of the Journal of Business Ethics, is the only reference work dedicated entirely to business and professional ethics. Containing over 2000 entries, this multi-volume, major research reference work provides a broad-based disciplinary and interdisciplinary approach to all of the key topics in the field. The encyclopedia draws on three interdisciplinary and over-lapping fields: business ethics, professional ethics and applied ethics although the main focus is on business ethics. The breadth of scope of this work draws upon the expertise of human and social scientists, as well as that of professionals and scientists in varying fields. This work has come to fruition by making use of the expert academic input from the extraordinarily rich population of current and past editorial board members and section editors of and contributors to the Journal of Business Ethics.
| Author | : Heiko Spitzeck |
| Publisher | : Cambridge University Press |
| Total Pages | : 473 |
| Release | : 2009-02-26 |
| Genre | : Business & Economics |
| ISBN | : 0521898935 |
There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.
| Author | : Lisa Dühring |
| Publisher | : Springer |
| Total Pages | : 332 |
| Release | : 2017-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 365818034X |
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
| Author | : Michael Pirson |
| Publisher | : Cambridge University Press |
| Total Pages | : 311 |
| Release | : 2017-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1107160723 |
This book presents a humanistic science-based framework for management, promoting an ethical and responsible approach to addressing current global societal problems.
| Author | : Ernst von Kimakowitz |
| Publisher | : Springer Nature |
| Total Pages | : 243 |
| Release | : 2021-02-15 |
| Genre | : Business & Economics |
| ISBN | : 3030515451 |
This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes. What unites these businesses is their commitment to the three stepped approach of Humanistic Management, which is grounded in unconditional respect for the dignity of life, the integration of ethics in management decisions, and active engagement with stakeholders. These businesses are not labeled social enterprises, but operate within the mainstream of competitive markets. However, they do have a deep sense of responsibility towards the communities in which they operate and act accordingly, knowing that sustaining business success over time depends on a value proposition to society at large. The cases featured in this book serve to clarify that businesses can thrive not despite but because they are upholding principles of Humanistic Management. It will be valuable reading for academics working in the field of business ethics, sustainability and corporate social responsibility.
| Author | : Alfonso Pellegrino |
| Publisher | : Springer Nature |
| Total Pages | : 156 |
| Release | : |
| Genre | : |
| ISBN | : 9819734541 |
