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| Author | : Vanessa Chase Lockshin |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2016-04-29 |
| Genre | : Fund raising |
| ISBN | : 9780995089303 |
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
| Author | : Mal Warwick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 387 |
| Release | : 2013-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1118573218 |
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
| Author | : Alan Sharpe |
| Publisher | : |
| Total Pages | : 254 |
| Release | : 2007 |
| Genre | : Charities |
| ISBN | : 9780978405106 |
| Author | : Pamela Grow |
| Publisher | : |
| Total Pages | : 117 |
| Release | : 2019-12-07 |
| Genre | : |
| ISBN | : 9781671296947 |
How do smart nonprofit solo-fundraisers find their focus, lose the overwhelm, create a strategy, and -- most importantly -- fund the mission? Simple Development Systems to the rescue! Lose the "fits-and-starts" fundraising model so prevalent in our sector and get on a plan. Discover how to create the donor-focused fundraising systems that move your organization forward -- in any economy! Covering: *Nonprofit Storytelling *Foundation Grants *Fundraising Planning *Multichannel Fundraising Appeals *Donor Newsletters *Nonprofit Annual Reports *Selecting Your CRM, and more Written by an in-the-trenches fundraiser with nearly two decades of experience, Pamela Grow knows what it's like to face limited resources and overwhelming need. She guides you surely and safely through Bright Shiny Object Syndrome on to a roadmap of what really works. You'll learn how to systematize your fundraising and grow your individual donor base exponentially. Loaded with tools, templates, and even recorded webinars, Simple Development Systems will get you off the fundraising hamster wheel once and for all - GROWing your sustainable funding. Guaranteed. The essential guide for fundraising executive directors, new development directors, and board members who want to know the real secrets to fundraising success. About the Author Pamela Grow is the founder of Basics & More Fundraising online training, offering the time and budget-strapped nonprofit professional classes in the systems that build their fundraising. Pamela was named one of the 50 Most Influential Fundraisers by UK's Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She's been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. Her weekly newsletter, The Grow Report, reaches over 40,000 nonprofit professionals. Pamela can help you take your donors from first-time gift...to lifetime!
| Author | : Tom Ahern |
| Publisher | : Emerson & Church, Publishers |
| Total Pages | : 196 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781889102313 |
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
| Author | : Mal Warwick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 395 |
| Release | : 2010-12-23 |
| Genre | : Business & Economics |
| ISBN | : 111804763X |
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
| Author | : Marc A. Pitman |
| Publisher | : Fundraisingcoach.com |
| Total Pages | : 98 |
| Release | : 2008-04 |
| Genre | : Business & Economics |
| ISBN | : 1933715545 |
Donated by Tremendous Life Books.
| Author | : Gail A. Perry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 0 |
| Release | : 2007-03-23 |
| Genre | : Business & Economics |
| ISBN | : 9780470116630 |
Praise for Fired-Up Fundraising: Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." —Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
| Author | : Mal Warwick |
| Publisher | : Emerson & Church, Publishers |
| Total Pages | : 116 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9781889102092 |
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
| Author | : Joseph Barbato |
| Publisher | : Simon and Schuster |
| Total Pages | : 337 |
| Release | : 2000-07-19 |
| Genre | : Business & Economics |
| ISBN | : 0684857405 |
Provides tips for the novice on writing effective, persuasive grant proposals for non-profit organizations, and discusses researching donors, communicating the organization's needs, and editing drafts.
