How To Write And Sell Simple Information For Fun And Profit
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Author | : Robert W. Bly |
Publisher | : Linden Publishing |
Total Pages | : 241 |
Release | : 2010-08-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 1610350200 |
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Author | : Nick Usborne |
Publisher | : McGraw Hill Professional |
Total Pages | : 274 |
Release | : 2001-12-17 |
Genre | : Business & Economics |
ISBN | : 0071415777 |
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author | : Deltina Hay |
Publisher | : Linden Publishing |
Total Pages | : 207 |
Release | : 2012-05-01 |
Genre | : Computers |
ISBN | : 1610351657 |
Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Author | : Robert W. Bly |
Publisher | : Red Wheel/Weiser |
Total Pages | : 216 |
Release | : 2010-12-20 |
Genre | : Business & Economics |
ISBN | : 1601637160 |
Dozens of proven methods to get more done in less time, from the author of The Copywriter’s Handbook and Little Blue Book of Business Wisdom. Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you’ll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and productivity through diet, exercise, and sleep. You’ll also learn how using the latest technology can enable you to manage information and communicate more effectively and efficiently. Find out: How to eliminate bad habits and unnecessary activities that slow you down The painless way to handle paperwork How to master the art of saying no The three types of to-do lists every person should keep Get time-tested advice on goal setting, business travel, social networking, mobile technology, planning systems, time management in the home, and more—and start making every second count!
Author | : Stephen Blake Mettee |
Publisher | : Chicago Review Press |
Total Pages | : 137 |
Release | : 2012 |
Genre | : Language Arts & Disciplines |
ISBN | : 1610350502 |
A step-by-step guide through the process of proposing a book to a publisher, this straightforward and accessible work helps aspiring authors get their nonfiction work published quickly. Packed with specific examples of proposals, query letters, publishing contracts, and more, this reference addresses the many questions authors have in this digital age. Written by a seasoned editor and used in publishing classes at numerous universities, the book is a proven tool for nonfiction book authors. A glossary of key terms, a list of selected books for further reading, and a book proposal checklist are also included.
Author | : Johnny B. Truant |
Publisher | : Realm & Sands |
Total Pages | : 366 |
Release | : 2014-12-14 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781629550367 |
Write. Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work. What Indie Authors and Thought Leaders Are Saying: "Two of the best in the biz... A gem for aspiring authors." -- Hugh Howey "I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there." -- David Gaughran "It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors." -- Jane Friedman, former publisher of Writer's Digest "The most important book on self-publishing I've ever read. " -- Karol Gajda "Consider it the most valuable guide book to publishing success." -- Jim Kukral, Author Marketing Club You'll Wish You Could Have Read it Years Ago!
Author | : Hallie Ephron |
Publisher | : Penguin |
Total Pages | : 262 |
Release | : 2005-08-16 |
Genre | : Reference |
ISBN | : 1582977003 |
Solve the MYSTERY of how to write and sell a KILLER story! With the help of interactive exercises, mystery author and crime fiction critic Hallie Ephron gives you the momentum you need to turn a kernel of an idea into an intriguing mystery novel. You'll learn to capitalize on your writing strengths and shore up your weaknesses. This comprehensive guide covers every aspect of mystery writing, including: • planning, twisting the plot, and constructing a credible surprise ending • creating a compelling sleuth and a worthy villain • deceiving and revealing with red herrings and clues • writing investigation, spine-tingling suspense, and dramatic action • revising - from sharpening characters, to optimizing pace, to smithing words • engaging the reader By the time you finish reading part one of this book, you will have a blueprint for your entire story. Parts two and there take your blueprint from idea to well-polished novel. Part four is an insider's guide to getting it into an agent's or publisher's hands."
Author | : Leslie Budewitz |
Publisher | : Linden Publishing |
Total Pages | : 322 |
Release | : 2011-10-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1610351215 |
Addressing the misunderstood and misrepresented aspects of the law in today’s writing, this reliable guidebook demonstrates how to use legal concepts, terminology, and procedure to create fiction that is true to life and crackling with real-world tension. Examples from actual cases are provided along with excerpts of authentic courtroom dialogue. Topics covered include criminal and civil law; differences between federal, state, and Native American jurisdiction; police and private investigation; wills and inheritances; and the written and unwritten codes that govern the public and private conduct of lawyers and judges. Providing a quick and simple legal reference, this handbook is the key to creating innovative plots, strong conflicts, authentic characters, and gritty realism.
Author | : Victor O. Schwab |
Publisher | : Ravenio Books |
Total Pages | : 303 |
Release | : 2015-10-28 |
Genre | : Business & Economics |
ISBN | : |
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author | : Gene Perret |
Publisher | : Linden Publishing |
Total Pages | : 147 |
Release | : 2011-08-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1610350715 |
Ideal for aspiring authors who only dream of actually finishing their works in progress, this guide features proven, field-tested tools guaranteed to successfully complete that romance, expert guide to business success, or great American novel. The chapters simplify the writing process by breaking it down into a series of discrete tasks, from creating a schedule in order to finish within a reasonable time, brainstorming sections of the book, and organizing ideas into chapters to rewriting, editing, submitting for publication, and even marketing. This reference is tailored to help writers avoid distractions and delays by establishing and maintaining a powerful writing momentum, thereby carrying their projects to completion. The psychological blocks that prevent writers from completing their manuscripts as well as how to combat them are also explored.