How to Win Customers and Keep Them for Life
Author | : Michael LeBoeuf |
Publisher | : |
Total Pages | : 190 |
Release | : 1989 |
Genre | : Customer relations |
ISBN | : |
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Author | : Michael LeBoeuf |
Publisher | : |
Total Pages | : 190 |
Release | : 1989 |
Genre | : Customer relations |
ISBN | : |
Author | : Michael LeBoeuf |
Publisher | : Berkley |
Total Pages | : 264 |
Release | : 2000-08 |
Genre | : Business & Economics |
ISBN | : |
One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.
Author | : Patrick Barwise |
Publisher | : Harvard Business Press |
Total Pages | : 238 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780875843988 |
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Author | : Flavio Martins |
Publisher | : AMACOM |
Total Pages | : 251 |
Release | : 2015-09-23 |
Genre | : Business & Economics |
ISBN | : 0814436250 |
Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Author | : Bob Burg |
Publisher | : Penguin |
Total Pages | : 209 |
Release | : 2010-02-18 |
Genre | : Business & Economics |
ISBN | : 1101195738 |
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Author | : Frances X. Frei |
Publisher | : Harvard Business Press |
Total Pages | : 262 |
Release | : 2012 |
Genre | : Customer relations |
ISBN | : 1422133311 |
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author | : Don Williams |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 112 |
Release | : 2018-08-24 |
Genre | : |
ISBN | : 9781725734432 |
Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Author | : |
Publisher | : ببلومانيا للنشر والتوزيع |
Total Pages | : 304 |
Release | : 2024-02-17 |
Genre | : Business & Economics |
ISBN | : |
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author | : Lee Cockerell |
Publisher | : Crown Currency |
Total Pages | : 210 |
Release | : 2013-03-05 |
Genre | : Business & Economics |
ISBN | : 0770435610 |
The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.
Author | : S.K. Mandal |
Publisher | : Jaico Publishing House |
Total Pages | : 757 |
Release | : 2011-01-01 |
Genre | : Business & Economics |
ISBN | : 8184952201 |
This comprehensive textbook specifically focuses on building a thorough foundation on management studies by sequentially developing the components and basics of management principles and approach, discussing and analysing the key features and methods of modern management practices, and finally exposing the students to some essential topics on environment management, business ethics, corporate governance, and total quality management for sustainable growth and development of business. Students and practicing professionals in this field will be immensely benefited by the coverage and treatment of the book. Key Features — Based on industry experience with focus on building a strong foundation for management studies, especially in the context of the Indian business environment — Covers critical areas of management like strategic planning, strategic management, supply-chain management, international trade, entrepreneurship and small business management, information management, environment management, business ethics, corporate governance and modern tools for TQM, including cost of poor quality, benchmarking and six-sigma practice — Emphasis on management issues critical to business – organisational culture and leadership, modern HRM, external business environment, ethics of business and corporate governance, and responsibility for natural environment management for sustainable growth — Provides a wider coverage of the interconnected functions, methods, processes, variables, strategies and tools for excellence in business management, including 80-20 rule, Murphy’s Law, 1-10-100 rule of cost management, 360 degree appraisal, JIT, TPM, Kaizen etc.