How to Succeed in Commercial Photography

How to Succeed in Commercial Photography
Author: Selina Maitreya
Publisher: Simon and Schuster
Total Pages: 287
Release: 2010-06-29
Genre: Performing Arts
ISBN: 1581157983

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Commercial Photography Handbook

Commercial Photography Handbook
Author: Kirk Tuck
Publisher: Amherst Media
Total Pages: 276
Release: 2009-09-01
Genre: Photography
ISBN: 1584285621

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Running a Successful Photography Business

Running a Successful Photography Business
Author: Lisa Pritchard
Publisher: Routledge
Total Pages: 192
Release: 2020-09-10
Genre: Photography
ISBN: 1000211282

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

2d Ed Business Basics for the Successful Commercial Photographer

2d Ed Business Basics for the Successful Commercial Photographer
Author: Leslie Burns
Publisher:
Total Pages: 144
Release: 2010-07-23
Genre: Commercial photography
ISBN: 9780557565313

What do I charge? Why is copyright important? What do I need to do to start my photo business? These and other questions are answered by consultant Leslie Burns, in this easy to understand overview of the commercial photography business. In her usual straight-forward, humorous manner, Leslie will guide you through the icky business side of your commercial photography business. Filled with real world solutions and tricks to make the not-so-fun stuff get done, this basic guide is perfect for students, new businesspeople, and even the old dogs can learn some tricks.

Profitable Photography in Digital Age

Profitable Photography in Digital Age
Author: Dan Heller
Publisher: Simon and Schuster
Total Pages: 240
Release: 2005-06-01
Genre: Performing Arts
ISBN: 1621535959

This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Photographer's MBA

The Photographer's MBA
Author: Sal Cincotta
Publisher: Peachpit Press
Total Pages: 313
Release: 2012-11-20
Genre: Photography
ISBN: 0133132706

If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

The Business of Commercial Photography

The Business of Commercial Photography
Author: Ira Wexler
Publisher: Amphoto
Total Pages: 200
Release: 1997
Genre: Business & Economics
ISBN:

The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.

Start Your Own Photography Business

Start Your Own Photography Business
Author: Entrepreneur Press
Publisher: Entrepreneur Press
Total Pages: 164
Release: 2012-11-01
Genre: Business & Economics
ISBN: 161308188X

Photographers can turn a hobby into a lucrative business with these great tips on how to set up a studio, build a portfolio, take great pictures, purchase the best equipment, find paying jobs, set pricing and more. Davis also discusses the advantages of submitting work to contests, participating in art festivals and displaying work in art galleries and other locales. It covers both full-time and part-time options and discusses operating at home or in a commercial location. Detailed advice is offered on legal issues such as copyright infringement, privacy laws, the difference between public and private property, handling conflict and seeking out available remedies to legal situations.

How to Get a Job and Succeed As a Professional Photographer

How to Get a Job and Succeed As a Professional Photographer
Author: Janie Morrison
Publisher: Createspace Independent Publishing Platform
Total Pages: 72
Release: 2016-10-26
Genre:
ISBN: 9781539739807

Looking for a job that matches YOUr passions? Learn How to Get a Job and Succeed as a "Professional Photographer" Find out the secrets of scoring YOUr dream job! LAND YOUR DREAM JOB Learn How to Get a Job and Succeed as a " Professional Photographer" isn't an Career advice book -- it's a mentorship in 50+ pages. The competitive nature of the " Professional Photographer" job market and the growing number of applications per job has made it extremely difficult for people to land up a job easily. The growing unemployment has also forced people who are usually over-qualified for a job to apply for the same just to avoid a gap period and remain a part of the rat race. This makes most of us wonder how in the world will it be possible for us to avoid the competition and get YOUr applications through to the job that YOU deserve. There are just two ways YOU can avoid YOUr chances at getting a job. YOU can either apply for jobs that have considerably lesser job applications to compete with or better YOU chances at getting through by improving YOU candidature. This book is all about the latter and not the former.... This is the ultimate guide for people like YOU who are serious about taking control of their destiny and Landing their " Professional Photographer" dream job. Our guide is crisp, keeping YOU engaged with the progressive 12-step process without YOU becoming discouraged. Here's what YOU will learn with our Learn How to Get a Job and Succeed as a " Professional Photographer" guide: Learn to establish a dream job Mind set Learn how to Break Through Barriers Learn to think big and Imagine the new possibilities of YOUr dream job Learn how to formulate YOU Strategy Land YOU Dream Job Our Guide gives YOU the confidence Sooo YOU will never be nervous when applying and Interviewing for YOUr " Professional Photographer" dream job!!!! This guide has a 12-step process that provides a clear, structured approach to landing YOU dream job. What We Cover in our "Learn How to Get a Job and Succeed as a " Professional Photographer" Guide " Chapter 1: Apply for Jobs That Were Never Listed Chapter 2: Skills Always Win! Chapter 3: Donit Rely On YOUr Resume Chapter 4: Donit Focus On Money Chapter 5: Donit Quit YOUr Day Job Chapter 6: Demonstrate Genuine Gratitude in YOUr Current Job Chapter 7: Get Off Social Media And Back In The Game Chapter 8: Reach Out To YOUr Connections Chapter 9: Get Ready To Apply Chapter 10: Stay Up To Date On All The Tricks Chapter 11: Behave As If YOU Are Still Being Interviewed Chapter 12: Build Relationships Based On Performance, Not Conversation Chapter 13: Spot The High Performers And Mimic Them Chapter 14: Think Three Moves Ahead Chapter 15: Find A Mentor Each chapter provides YOU with A fresh perspective, powerful solutions, in-valuable resources to help YOU identify and land YOUR " Professional Photographer" dream job!!! Order Now! YOUr Future Happiness Depends On It! Remember ITiS MORE THAN A JOB IT IS THE FULFILLMENT OF A DREAM"