How To Start And Produce A Magazine Or Newsletter
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Author | : Gordon Woolf |
Publisher | : |
Total Pages | : 196 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9781875750214 |
Everything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit
Author | : Cheryl Woodard |
Publisher | : NOLO |
Total Pages | : 0 |
Release | : 1998 |
Genre | : Newsletters |
ISBN | : 9780873374613 |
Expert insight from the co-founder of PC and Macworld magazines! "Starting & Running a Successful Newsletter or Magazine" gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. "Starting & Running a Successful Newsletter or Magazine" covers the ins-and-outs of: raising start-up moneyattracting the best helpchoosing the right marketing strategiescreating a solid subscription basebuilding loyalty among readers and advertiserscompeting effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
Author | : Cheryl Woodard |
Publisher | : NOLO |
Total Pages | : 0 |
Release | : 2002 |
Genre | : Newsletters |
ISBN | : 9780873378475 |
Written by the co-founder of three successful computer magazines, Starting & Running a Successful Newsletter or Magazine gives readers the practical know-how they need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run a successful business. In particular, the book covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries This edition is updated to focus on making a profit in a tight market, as well as the latest trends in online publishing.
Author | : James B. Kobak |
Publisher | : M. Evans |
Total Pages | : 321 |
Release | : 2002-11-25 |
Genre | : Business & Economics |
ISBN | : 1590771796 |
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
Author | : Angharad Lewis |
Publisher | : Laurence King Publishing |
Total Pages | : 281 |
Release | : 2012-08-31 |
Genre | : Design |
ISBN | : 1786270994 |
The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author | : Carol Harris |
Publisher | : How To Books Ltd |
Total Pages | : 196 |
Release | : 2004 |
Genre | : Electronic publishing |
ISBN | : 9781857039641 |
This comprehensive guide is filled with great ideas, practical help, and straightforward guidance for anyone planning their own publication. It covers newspapers, magazines, journals, newsletters, electronic newsletters, and e-zines.
Author | : Edward A. Hamilton |
Publisher | : John Wiley & Sons |
Total Pages | : 196 |
Release | : 1995-11-07 |
Genre | : Design |
ISBN | : 9780471285922 |
Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
Author | : Zachary Petit |
Publisher | : Penguin |
Total Pages | : 241 |
Release | : 2015-11-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 159963905X |
Prime Your Freelance Writing Career for Success! So you want to be a freelance writer. Great! But now you're faced with a laundry list of questions: Should I freelance full time or part time? Should I write for magazines, newspapers, or online markets? How do I dream up the perfect article idea, and how do I pitch it successfully? How do I negotiate contracts, foster relationships with editors, and start getting steady work while avoiding financial panic attacks and unpleasant ulcers? The Essential Guide to Freelance Writing answers all of these questions--and much more. From breaking in to navigating the basics of the business, this book is your road map to a fruitful and rewarding freelance life. You'll learn how to: • Dig into various markets, including consumer magazines, trade journals, newspapers, and online venues. • Make your digital mark and build your writing platform. • Pitch like a pro and craft solid query letters that get responses. • Conduct professional interviews in person, by phone, or by e-mail. • Write and structure various types of articles, from front-of-the-book pieces to profiles and features. • Quit your lackluster day job, and live the life you've always wanted. Filled with insider secrets, candid advice, and Zachary Petit's trademark humor and blunt honesty, The Essential Guide to Freelance Writing won't just show you how to survive your freelancing writing career--it will teach you how to truly thrive.
Author | : Jason Whittaker |
Publisher | : Routledge |
Total Pages | : 206 |
Release | : 2009-05-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135249296 |
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
Author | : Wesley Dorsheimer |
Publisher | : |
Total Pages | : 200 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
A handy, concise guide to a large amount of practical information. Annotation copyright by Book News, Inc., Portland, OR