How To Sell Toothpaste
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Author | : Anthony S. Rhine |
Publisher | : Oxford University Press |
Total Pages | : 289 |
Release | : 2022 |
Genre | : Arts |
ISBN | : 0197556078 |
"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. The chapter starts with a discussion of the nonprofit arts, how they came into existence as we know them today, and how the challenges of our market economy affect them"--
Author | : United States. Federal Trade Commission |
Publisher | : |
Total Pages | : 1228 |
Release | : 1936 |
Genre | : Competition |
ISBN | : |
Author | : William G. Lownds (comp.) |
Publisher | : |
Total Pages | : 268 |
Release | : 1926 |
Genre | : Advertising |
ISBN | : |
Author | : United States. Congress. Senate. Committee on Interstate and Foreign Commerce |
Publisher | : |
Total Pages | : 316 |
Release | : 1958 |
Genre | : Price maintenance |
ISBN | : |
Considers legislation to permit manufacturers to establish minimum prices for trademark goods.
Author | : Paul Russell Smith |
Publisher | : Kogan Page Publishers |
Total Pages | : 736 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780749442651 |
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Author | : O. Ray Whittington |
Publisher | : John Wiley & Sons |
Total Pages | : 836 |
Release | : 2012-12-07 |
Genre | : Study Aids |
ISBN | : 1118419618 |
Everything today's CPA candidates need to pass the CPA Exam Published annually, this Regulation volume of the comprehensive four-volume paperback reviews all current AICPA content requirements in regulation. Many of the questions are taken directly from previous CPA exams. With 3,800 multiple-choice questions in all four volumes, these study guides provide all the information candidates need to master in order to pass the computerized Uniform CPA Examination. Its unique modular format helps you zero in on those areas that need more attention and organize your study program. Complete sample exam The most effective system available to prepare for the CPA exam—proven for over thirty years Timely—up-to-the-minute coverage for the computerized exam Contains all current AICPA content requirements in regulation Unique modular format—helps candidates zero in on areas that need work, organize their study program, and concentrate their efforts Comprehensive questions—over 3,800 multiple-choice questions and their solutions in the four volumes Guidelines, pointers, and tips—show how to build knowledge in a logical and reinforcing way Other titles by Whittington: Audit Sampling: An Introduction, Fifth Edition Wiley CPA Exam Review 2013 arms test-takers with detailed outlines, study guidelines, and skill-building problems to help candidates identify, focus on, and master the specific topics that need the most work.
Author | : |
Publisher | : |
Total Pages | : 1454 |
Release | : 1928 |
Genre | : Advertising |
ISBN | : |
Author | : Geoffrey Jones |
Publisher | : OUP Oxford |
Total Pages | : 432 |
Release | : 2010-02-25 |
Genre | : Business & Economics |
ISBN | : 0191609617 |
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Author | : Joey Green |
Publisher | : Rodale Books |
Total Pages | : 354 |
Release | : 2011-04-26 |
Genre | : Pets |
ISBN | : 1605291285 |
From the man who knows how to fertilize houseplants with Jell-O and give someone a dry shampoo with Quaker Oats comes the first book of pet care tips that tackles everyday pet illnesses, quirky behaviors, and animal smells and stains by tapping into the power of brand-name products. The ever-inventive Joey Green presents fun and offbeat remedies for a wide range of pet troubles, from bad breath and skunks to hot spots and ticks. Who would have guessed that ChapStik stops a nail bleed or that Listerine can quell itching? Why not forego expensive and toxic flea sprays and use Dawn dishwashing liquid or Johnson's Baby Powder as a treatment instead? Even though these tips sound quirky (use Smirnoff vodka to clean your pet's ears?), they really do work because many brand-name products contain soaps, degreasers, emollients, and moisturizers to soothe, clean, dissolve, and heal quickly and safely. Joey Green's Amazing Pet Cures makes a great gift for pet lovers and is a practical guide for anyone looking for simple and easy shortcuts to live the good life with a pet.
Author | : United States. Congress. House. Committee on Interstate and Foreign Commerce |
Publisher | : |
Total Pages | : 386 |
Release | : 1952 |
Genre | : Price maintenance |
ISBN | : |