How To Profit From Advertising In The Yellow Pages
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Author | : Barry Maher |
Publisher | : Barry Maher |
Total Pages | : 299 |
Release | : 2006-07-25 |
Genre | : Business & Economics |
ISBN | : 0978732111 |
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author | : Ian Oshlack |
Publisher | : |
Total Pages | : 98 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : 9781863370776 |
Author | : Kerry Randall |
Publisher | : American Bar Association |
Total Pages | : 228 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781590316214 |
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author | : W. F. Wagner |
Publisher | : |
Total Pages | : 198 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Jeffrey Price |
Publisher | : Idlewood Pub |
Total Pages | : 137 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : 9780945909019 |
Most yellow pages ads fall short when measured for maximum effectiveness. "Yellow Pages Advertising" explains & illustrates how to create the most effective ad for your business. It answers advertisers questions like: Which directory should I advertise in? Under which classification? What size ad do I need? What should I say in my ad? How do I layout & design an effective ad? How can I track my results? With more than 60 illustrations, "Yellow Pages Advertising" guides the reader through the entire process of creating the most effective ad, from selecting the right border to developing copy that sells. It shows the advertiser how to protect himself from salespeople who place their interests above their customers & reveals how publishers get advertisers to spend more money in their directories. "Yellow Pages Advertising" blows the cover on ineffective items of advertising that business owners waste money on every year. Jeffrey Price, a former top salesman, manager & trainer for both telephone & independent directory publishers, speaks on yellow pages advertising to business owners & directory salespeople nationwide.
Author | : Fred E. Hahn |
Publisher | : John Wiley & Sons |
Total Pages | : 358 |
Release | : 2003-05-12 |
Genre | : Business & Economics |
ISBN | : 0471446475 |
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author | : Alan D. Fletcher |
Publisher | : |
Total Pages | : 30 |
Release | : 1986 |
Genre | : Advertising |
ISBN | : |
Author | : Barry Maher |
Publisher | : Amacom Books |
Total Pages | : 246 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780814476956 |
Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.
Author | : |
Publisher | : |
Total Pages | : 13 |
Release | : 1990 |
Genre | : Advertising |
ISBN | : |
Author | : California. Legislature. Assembly. Committee on Utilities and Commerce |
Publisher | : |
Total Pages | : 130 |
Release | : 1988 |
Genre | : Telephone |
ISBN | : |