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| Author | : Hrushowy, Patrick |
| Publisher | : |
| Total Pages | : 16 |
| Release | : 1985 |
| Genre | : Press releases |
| ISBN | : 9780969272304 |
| Author | : Catherine McIntyre |
| Publisher | : Piccadilly Books |
| Total Pages | : 176 |
| Release | : 2008-07-01 |
| Genre | : Business & Economics |
| ISBN | : 9780941599009 |
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 129 |
| Release | : 2014-02-04 |
| Genre | : Business & Economics |
| ISBN | : 1317765354 |
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
| Author | : Alun Hill |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 60 |
| Release | : 2016-02-26 |
| Genre | : |
| ISBN | : 9781530264674 |
As a journalist, I personally receive over a thousand press releases in my email each day. See what we want in a press release! 3 x bonuses Included: 1) The most perfect, best working, press release template in the world! This 100% effective guaranteed-to-work-every-time press release template - if you follow this template, your success is assured, every time! 2) My personal rolodex of press release sites you can use! Use the sites to get your press release into the hands of the journalists. 3) My personal, effective, Press Release Cheat Sheet! Make sure every press release you send is perfect - every time. This book is based on my best selling, $299, video training course - and is written in my friendly, easy to follow, style! Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time. And that could be you and your company being featured. Whatever the size of your company - journalists WANT your story. It keeps us journalists in a job, after all! You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies. Much cheaper than buying adverts. And much more trusted by your potential customers of course! As a journalist, I personally receive over a thousand press releases in my email each day. Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist! Over 95% of them don't get read, though! The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!) Another 4% get opened and binned within seconds. About 5 (that's a half of one per cent!) a day get followed up. I will only use and publish one or two of these (on TV, radio, online). But I miss some good stories, because the release is written all wrong. This course shows you what to do right. You can use press releases the way I show you and be very successful indeed. What Are You Going To Get From This Book? Learn how to Issue successful press releases, over and over again. Learn what to add - and what not to! See what goes into getting a press release published - on TV, radio or in the press. Using the included template, easily and quickly create a press release about your company or product. Using the included checklist, make 100% sure that your press release is perfect.
| Author | : Peter Denton |
| Publisher | : Penguin Books |
| Total Pages | : 76 |
| Release | : 2000-02 |
| Genre | : Press releases |
| ISBN | : 9780724805181 |
A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.
| Author | : Steven Lewis |
| Publisher | : Taleist |
| Total Pages | : 104 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9780980855968 |
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
| Author | : Paul Clifford |
| Publisher | : |
| Total Pages | : 56 |
| Release | : 2011-06-02 |
| Genre | : Internet in public relations |
| ISBN | : 9781463517274 |
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking - maybe because the costs are too prohibitive or because they don't have 'worthy' news? Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines. Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases. About the Author: Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.
| Author | : Paul Lima |
| Publisher | : Paul Lima |
| Total Pages | : 64 |
| Release | : 2006-05 |
| Genre | : Press releases |
| ISBN | : 9780968264560 |
If you are not telling your story, who is?Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. How to Write Media Releases to Promote your Business, Organization, or Event will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up.
| Author | : Jessica Hatchigan |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 260 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780071383325 |
"Excellent." -Jack Faris, CEO, National Federation of Independent Business "A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins Do-it-yourself playbook shares insider secrets for scoring positive publicity Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In "How to Be Your Own Publicist," PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention. With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: Zero in on the newsworthy aspects of your business Craft and distribute an effective news release Create a captivating press kit that won't get dumped in the circular file Maximize your publicity efforts with a far-reaching online campaign Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in "How to Be Your Own Publicist" can make you a success.
