How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World

How to Prepare for GDPR and Improve Digital Channels in a Post GDPR World
Author: Maurice Flynn
Publisher:
Total Pages: 82
Release: 2018-02-28
Genre:
ISBN: 9781980408734

I wrote this book to help companies and individuals with limited resources prepare for GDPR and optimise digital channels for the post GDPR world. It distils my 30 years of professional experience into short and simple, easy to follow advice and action plans. It should be helpful for all levels of experience, especially for beginners to intermediate who want to get up to speed quickly and efficiently.

How We Get Ready for GDPR

How We Get Ready for GDPR
Author: Maurice Flynn
Publisher:
Total Pages: 111
Release: 2018-03-29
Genre:
ISBN: 9781980687467

I wrote this book to help companies and individuals with limited resources prepare for GDPR and optimise digital channels for the post GDPR world. It distils my 30 years of professional experience into short and simple, easy to follow advice and action plans. It should be helpful for all levels of experience, especially for beginners to intermediate who want to get up to speed quickly and efficiently.

Big Mo's Guides: GDPR PREP PLAN - Steps 3 and 4: Lawful Basis for Data, Correct Consent and Legitimate Interest

Big Mo's Guides: GDPR PREP PLAN - Steps 3 and 4: Lawful Basis for Data, Correct Consent and Legitimate Interest
Author: Maurice Flynn
Publisher:
Total Pages: 43
Release: 2018-05-07
Genre:
ISBN: 9781981036370

I wrote this book to help companies and individuals with limited resources prepare for GDPR and optimise digital channels for the post GDPR world. It distils my 30 years of professional experience into short and simple, easy to follow advice and action plans. It should be helpful for all levels of experience, especially for beginners to intermediate who want to get up to speed quickly and efficiently.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The EU General Data Protection Regulation (GDPR)

The EU General Data Protection Regulation (GDPR)
Author: Christopher Kuner
Publisher: Oxford University Press, USA
Total Pages: 1360
Release: 2019-06-13
Genre: Law
ISBN: 9780198826491

This new book provides an article-by-article commentary on the new EU General Data Protection Regulation. Adopted in April 2016 and applicable from May 2018, the GDPR is the centrepiece of the recent reform of the EU regulatory framework for protection of personal data. It replaces the 1995 EU Data Protection Directive and has become the most significant piece of data protection legislation anywhere in the world. The book is edited by three leading authorities and written by a team of expert specialists in the field from around the EU and representing different sectors (including academia, the EU institutions, data protection authorities, and the private sector), thus providing a pan-European analysis of the GDPR. It examines each article of the GDPR in sequential order and explains how its provisions work, thus allowing the reader to easily and quickly elucidate the meaning of individual articles. An introductory chapter provides an overview of the background to the GDPR and its place in the greater structure of EU law and human rights law. Account is also taken of closely linked legal instruments, such as the Directive on Data Protection and Law Enforcement that was adopted concurrently with the GDPR, and of the ongoing work on the proposed new E-Privacy Regulation.

Research Anthology on Privatizing and Securing Data

Research Anthology on Privatizing and Securing Data
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2188
Release: 2021-04-23
Genre: Computers
ISBN: 1799889556

With the immense amount of data that is now available online, security concerns have been an issue from the start, and have grown as new technologies are increasingly integrated in data collection, storage, and transmission. Online cyber threats, cyber terrorism, hacking, and other cybercrimes have begun to take advantage of this information that can be easily accessed if not properly handled. New privacy and security measures have been developed to address this cause for concern and have become an essential area of research within the past few years and into the foreseeable future. The ways in which data is secured and privatized should be discussed in terms of the technologies being used, the methods and models for security that have been developed, and the ways in which risks can be detected, analyzed, and mitigated. The Research Anthology on Privatizing and Securing Data reveals the latest tools and technologies for privatizing and securing data across different technologies and industries. It takes a deeper dive into both risk detection and mitigation, including an analysis of cybercrimes and cyber threats, along with a sharper focus on the technologies and methods being actively implemented and utilized to secure data online. Highlighted topics include information governance and privacy, cybersecurity, data protection, challenges in big data, security threats, and more. This book is essential for data analysts, cybersecurity professionals, data scientists, security analysts, IT specialists, practitioners, researchers, academicians, and students interested in the latest trends and technologies for privatizing and securing data.

Privacy is Power

Privacy is Power
Author: Carissa Veliz
Publisher: Melville House
Total Pages: 304
Release: 2021-04-06
Genre: Social Science
ISBN: 161219916X

An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.

Guide to the GDPR

Guide to the GDPR
Author: Maciej Gawronski
Publisher: Kluwer Law International B.V.
Total Pages: 309
Release: 2019-07-17
Genre: Law
ISBN: 9403514221

To execute and guarantee the right to privacy and data protection within the European Union (EU), the EU found it necessary to establish a stable, consistent framework for personal data protection and to enforce it in a decisive manner. This book, the most comprehensive guide available to the General Data Protection Regulation (GDPR), is the first English edition, updated and expanded, of a bestselling book published in Poland in 2018 by a renowned technology lawyer, expert to the European Commission on cloud computing and to the Article 29 Working Party (now: the European Data Protection Board) on data transfers who in fact contributed ideas to the GDPR. The implications of major innovations of the new system – including the obligation of businesses to consult the GDPR first rather than relevant Member State legislation and the extension of the GDPR to companies located outside of the European Economic Area – are fully analysed for the benefit of lawyers and companies worldwide. Among the specific issues and topics covered are the following: insight into the tricky nature of the GDPR; rules relating to free movement of personal data; legal remedies, liability, administrative sanctions; how to prove compliance with GDPR; direct liability of subcontractors (sub-processors); managing incidents and reporting data breaches; information on when and under what conditions the GDPR rules may apply to non-EU parties; backups and encryption; how to assess risk and adjust security accordingly and document the process; guidelines of the European Data Protection Board; and the GDPR’s digest for obligated parties in a form of a draft data protection policy. The Guide often breaks down GDPR articles into checklists of specific requirements. Of special value are the numerous ready-to-adapt template compliance documents presented in Part II. Because the GDPR contains a set of new obligations and a perspective of severe administrative fines for non-compliance, this guide is an indispensable practical resource for corporate data protection officers, in-house counsel, lawyers in data protection practice, and e-commerce start-ups worldwide.

Big Data and Global Trade Law

Big Data and Global Trade Law
Author: Mira Burri
Publisher: Cambridge University Press
Total Pages: 407
Release: 2021-07-29
Genre: Business & Economics
ISBN: 110884359X

An exploration of the current state of global trade law in the era of Big Data and AI. This title is also available as Open Access on Cambridge Core.