How to Measure Survey Reliability and Validity

How to Measure Survey Reliability and Validity
Author: Mark S. Litwin
Publisher: SAGE Publications
Total Pages: 99
Release: 1995-08-03
Genre: Social Science
ISBN: 1506319815

UCLA School of Medicine, Los Angeles Aimed at helping readers improve the accuracy of their survey, Litwin′s book guides in assessing and interpreting the quality of their survey data by thoroughly examining the survey instrument used. The book also explains how to code and pilot test new and established surveys. In addition, it covers such issues as how to measure reliability (e.g., test-retest, alternate-form, internal consistency, inter-observer, and intra-observer reliability), how to measure validity (including content, criterion, and construct validity), how to address cross-cultural issues in survey research, and how to scale and score a survey. "I found this work to be of very high quality with respect to both content and writing. It is commendable in terms of communicating and facilitating understanding of sometimes difficult concepts. It will make an excellent text for my introductory course on survey research and, I imagine, for many similar or related courses in the social sciences or education. All the pedagogical features, including the exercises, are excellent, and the level of writing throughout not only is appropriate for an introductory volume, but also engaging and lively." --Daniel U. Levine, Department of Education, University of Nebraska

How to Measure Survey Reliability and Validity

How to Measure Survey Reliability and Validity
Author: Arlene Fink
Publisher: SAGE
Total Pages: 99
Release: 1995
Genre: Social Science
ISBN: 0803957041

Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.

How to Measure Survey Reliability and Validity

How to Measure Survey Reliability and Validity
Author: Arlene Fink
Publisher: SAGE
Total Pages: 102
Release: 1995
Genre: Medical
ISBN: 9780803957046

Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.

The Practice of Survey Research

The Practice of Survey Research
Author: Erin E. Ruel
Publisher: SAGE
Total Pages: 361
Release: 2015-06-03
Genre: Reference
ISBN: 1452235279

Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.

The Survey Kit

The Survey Kit
Author: Arlene Fink
Publisher: SAGE Publications, Incorporated
Total Pages: 0
Release: 1995-08-15
Genre: Social Science
ISBN: 9780803973886

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.

Margins of Error

Margins of Error
Author: Duane F. Alwin
Publisher: John Wiley & Sons
Total Pages: 410
Release: 2007-07-09
Genre: Mathematics
ISBN: 0470146303

Enhance the quality of survey results by recognizing and reducing measurement errors. Margins of Error: A Study of Reliability in Survey Measurement demonstrates how and hwy identifying the presence and extent of measurement errors in survey data is essential for improving the overall collection and analysis of the data. The author outlines the consequences of ignoring survey measurement errors and also discusses ways to detect and estimate the impact of these errors. This book also provides recommendations of improving the quality of survey data. Logically organized and clearly written, this book: Deconstructs the data gathering process into six main elements of the response process: question adequacy, comprehension, accessibility, retrieval, motivation, and communication Provides an exhaustive review of valuable reliability estimation techniques that can be applied to survey data Identifies the types of questions and interviewer practices that are essential to the collection of reliable data Addresses hypotheses regarding which survey questions, sources of information, and questionnaire formats produce the most reliable data In conjunction with research data gathered on nearly 500 survey measures and the application of an empirical approach grounded in classical measurement theory, this book discusses the sources of measurement error and provides the tools necessary for improving survey data collection methods. Margins of Error enables statisticians and researchers in the fields of public opinion and survey research to design studies that can detect, estimate, and reduce measurement errors that may have previously gone undetected. This book also serves as a supplemental textbook for both undergraduate and graduate survey methodology courses.

OECD Guidelines on Measuring Subjective Well-being

OECD Guidelines on Measuring Subjective Well-being
Author: OECD
Publisher: OECD Publishing
Total Pages: 270
Release: 2013-03-20
Genre:
ISBN: 9264191658

These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.

Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods
Author: Paul J. Lavrakas
Publisher: SAGE Publications
Total Pages: 1073
Release: 2008-09-12
Genre: Social Science
ISBN: 150631788X

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Handbook of EHealth Evaluation

Handbook of EHealth Evaluation
Author: Francis Yin Yee Lau
Publisher:
Total Pages: 487
Release: 2016-11
Genre: Medical care
ISBN: 9781550586015

To order please visit https://onlineacademiccommunity.uvic.ca/press/books/ordering/

Communication Research Statistics

Communication Research Statistics
Author: John C. Reinard
Publisher: SAGE Publications
Total Pages: 604
Release: 2006-04-20
Genre: Language Arts & Disciplines
ISBN: 1506320481

"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences