Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing
Author: Dinçer, Hasan
Publisher: IGI Global
Total Pages: 646
Release: 2019-12-27
Genre: Business & Economics
ISBN: 1799825604

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Competitive Business Management

Competitive Business Management
Author: Silvio M. Brondoni
Publisher: Taylor & Francis
Total Pages: 187
Release: 2018-07-04
Genre: Business & Economics
ISBN: 0429801238

The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.

Handbook of Research on International Business and Models for Global Purpose-Driven Companies

Handbook of Research on International Business and Models for Global Purpose-Driven Companies
Author: Perez-Uribe, Rafael Ignacio
Publisher: IGI Global
Total Pages: 589
Release: 2020-11-20
Genre: Business & Economics
ISBN: 1799849104

International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Total Global Strategy

Total Global Strategy
Author: George S. Yip
Publisher:
Total Pages: 292
Release: 1995
Genre: Business & Economics
ISBN: 9780131244887

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.

Global Competitive Strategy

Global Competitive Strategy
Author: Daniel F. Spulber
Publisher: Cambridge University Press
Total Pages: 305
Release: 2007-07-02
Genre: Business & Economics
ISBN: 1139467115

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

International Management Leadership

International Management Leadership
Author: Raimo Nurmi
Publisher: Psychology Press
Total Pages: 238
Release: 1997
Genre: Industrial management
ISBN: 0789000903

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

Knowledge Management for Competitive Advantage During Economic Crisis

Knowledge Management for Competitive Advantage During Economic Crisis
Author: Ordoñez de Pablos, Patricia
Publisher: IGI Global
Total Pages: 386
Release: 2014-09-30
Genre: Business & Economics
ISBN: 1466664584

Strategy management has always been a crucial business aspect that a company must understand to remain successful in the business world. However, there are a number of different approaches that a company can employ in order to differentiate themselves from the competition. Knowledge Management for Competitive Advantage During Economic Crisis brings together the various approaches that affect the superiority of a company’s organizational performance and the gains they can make over their competitors. By focusing on concepts such as organizational learning and intellectual capital, this book is an indispensable reference source for researchers, practitioners, graduate students, and business managers interested in understanding what approaches are necessary to ensure superior organizational performance.

Africa’s Competitiveness in the Global Economy

Africa’s Competitiveness in the Global Economy
Author: Ifedapo Adeleye
Publisher: Springer
Total Pages: 415
Release: 2018-01-10
Genre: Business & Economics
ISBN: 331967014X

This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations in their quest to compete successfully in the global economy. Exploring a topic which has grown in importance as Africa faces a period of subdued economic development, this edited collection takes a unique multi-disciplinary, multi-industry and multi-country approach. The authors provide insights into a broad range of issues, including competitiveness measurement and evaluation, sectoral competitiveness of declining and emerging industries, threats of the ‘Dutch Disease,’ and talent competitiveness. This timely book offers a response to the urgent need for the diversification of economies and the advancement of manufacturing in Africa, appealing to scholars of international business and economics.