Discover how your church can be truly excited about evangelism and reach out effectively. Your church's sermons often include a call to evangelize. You've held evangelism training events. You give out invites to your Christmas and Easter services. So… where are all the new Christians? Is your church actually reaching the lost with the gospel? For many of us, despite having the best intentions our churches struggle to reach out with the gospel effectively. J.A. Medders and Doug Logan, Jr. have decades of experience in leading churches and mentoring pastors, and here they outline six principles for cultivating a genuine evangelistic culture throughout your church. Includes case studies from a variety of different cultures and contexts to give you practical ideas for implementing these six principles. There are also free resources available, including a podcast series, that will help church leaders to implement the principles they learn in the book. Foreword from Paul Tripp.