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| Author | : Gil Effron |
| Publisher | : Herringbone Creative LLC |
| Total Pages | : 196 |
| Release | : 2010-07 |
| Genre | : Business & Economics |
| ISBN | : 9780965791816 |
Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
| Author | : Scott Steinberg |
| Publisher | : Lulu.com |
| Total Pages | : 134 |
| Release | : 2012-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1105792617 |
From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association
| Author | : Harvard Business Review |
| Publisher | : Harvard Business Press |
| Total Pages | : 290 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1422162621 |
Revise your game plan--and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Reinvent your business profitably - Set your model up for success with a winning competitive strategy - Test and change your assumptions about customers - Spot trends that could transform your business - Exploit disruptive technologies - Give traditional offerings a shot in the arm - Produce game changers for your industry or market - Build a new business in an established organization
| Author | : Bill Chiaravalle |
| Publisher | : John Wiley & Sons |
| Total Pages | : 390 |
| Release | : 2014-12-31 |
| Genre | : Business & Economics |
| ISBN | : 111895808X |
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
| Author | : Dan Wells |
| Publisher | : Macmillan |
| Total Pages | : 416 |
| Release | : 2016-11-15 |
| Genre | : Fiction |
| ISBN | : 0765385635 |
Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover.
| Author | : Dan Wells |
| Publisher | : Macmillan |
| Total Pages | : 410 |
| Release | : 2016-11-15 |
| Genre | : Fiction |
| ISBN | : 0765385643 |
Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
| Author | : Mark Stevens |
| Publisher | : CreateSpace |
| Total Pages | : 262 |
| Release | : 2014-04-01 |
| Genre | : Business & Economics |
| ISBN | : 9781496140678 |
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
| Author | : Madison press, |
| Publisher | : Hyperion |
| Total Pages | : 180 |
| Release | : 2005-09-28 |
| Genre | : House & Home |
| ISBN | : 9781401308193 |
Extreme Makeover: Home Edition single-handedly changed the face of reality TV with its heartfelt, philanthropic mission: to provide struggling families with safe, beautiful homes. In each episode, host Ty Pennington and the talented design team work around the clock for seven days to transform one needy family+s home into a place of comfort and love. The first season garnered an Emmy nomination for -Outstanding Reality Program+ and since then the show has only gained momentum, touching the hearts of millions every Sunday night. The official tie-in provides behind-the-scenes details on the challenging home makeovers, from demolition to last-minute decoration, profiles of the cast and crew, and profiles of the featured families-including the special circumstances that have inspired the Extreme Makeover: Home Edition team to turn these families+ houses into state-of-the-art homes-come-true. Beautiful full-color photos of the before and after transformations will run throughout.
| Author | : Edwin J. Nijssen |
| Publisher | : Routledge |
| Total Pages | : 164 |
| Release | : 2021-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1000436489 |
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
