How to Get Away with Murder in Marketing: Forensic Marketing

How to Get Away with Murder in Marketing: Forensic Marketing
Author: D. Anthony Miles
Publisher: Archway Publishing
Total Pages: 356
Release: 2020-10-12
Genre: Business & Economics
ISBN: 1480894508

This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Handbook of Research Methods for Marketing Management

Handbook of Research Methods for Marketing Management
Author: Nunkoo, Robin
Publisher: Edward Elgar Publishing
Total Pages: 392
Release: 2021-10-22
Genre: Business & Economics
ISBN: 1788976959

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Confessions of a PhD

Confessions of a PhD
Author: D. Anthony Miles
Publisher: Dorrance Publishing
Total Pages: 252
Release: 2023-07-24
Genre: Biography & Autobiography
ISBN: 1649137311

About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

Marketing Magic!

Marketing Magic!
Author: INSIGHT PUBLISHING
Publisher: Internet Profit Kit
Total Pages: 308
Release: 2005-09
Genre: Business & Economics
ISBN: 9781932863277

Getaway With Murder

Getaway With Murder
Author: Diane Kelly
Publisher: St. Martin's Paperbacks
Total Pages: 238
Release: 2021-10-26
Genre: Fiction
ISBN: 1250815983

Getaway With Murder is the first in a cozy series from Diane Kelly set in a lodge in the Blue Ridge Mountains, where secrets hide behind every hill. As if hitting the half-century mark wasn’t enough, Misty Murphy celebrated her landmark birthday by amicably ending her marriage and investing her settlement in a dilapidated mountain lodge at the top of the Blue Ridge Mountains. With the old inn teetering on both a bluff and bankruptcy, she must have lost her ever-loving mind. Luckily, handyman Rocky Crowder has a knack for rehabbing virtual ruins and for doing it on a dime, and to Misty’s delight, the lodge is fully booked on opening night, every room filled with flexible folks who’d slipped into spandex and ascended the peak for a yoga retreat with plans to namastay for a full week. Misty and her guests are feeling zen—at least until the yoga instructor is found dead. With a killer on the loose and the lodge’s reputation hanging in the balance, Misty must put her detective-skills to the test. Only one thing is as clear as a sunny mountain morning—she must solve the crime before the lodge ends up, once again, on the brink.

Marketing Communications

Marketing Communications
Author: PR Smith
Publisher: Kogan Page Publishers
Total Pages: 761
Release: 2024-03-03
Genre: Business & Economics
ISBN: 1398611727

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

The Complete Idiot's Guide to Marketing

The Complete Idiot's Guide to Marketing
Author: Sarah White
Publisher: Penguin
Total Pages: 490
Release: 2003
Genre: Business & Economics
ISBN: 9781592571352

In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

The Complete Idiot's Guide to Marketing, 2nd edition

The Complete Idiot's Guide to Marketing, 2nd edition
Author: Sarah White
Publisher: Penguin
Total Pages: 490
Release: 2003-11-04
Genre: Business & Economics
ISBN: 144069611X

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

Petroleum Marketing Practices

Petroleum Marketing Practices
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Power
Publisher:
Total Pages: 144
Release: 1990
Genre: Franchises (Retail trade)
ISBN:

Ethics in Advertising

Ethics in Advertising
Author: Wally Snyder
Publisher: Taylor & Francis
Total Pages: 200
Release: 2016-11-03
Genre: Business & Economics
ISBN: 1317281535

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.