Popular Mechanics

Popular Mechanics
Author:
Publisher:
Total Pages: 140
Release: 2000-01
Genre:
ISBN:

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Ask a Manager

Ask a Manager
Author: Alison Green
Publisher: Ballantine Books
Total Pages: 306
Release: 2018-05-01
Genre: Business & Economics
ISBN: 0399181822

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom

The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
Author: Justin Donald
Publisher: Sristhi Publishers & Distributors
Total Pages: 280
Release: 2022-02-10
Genre: Self-Help
ISBN: 9390441358

We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine

Marketing to the Affluent

Marketing to the Affluent
Author: Thomas J. Stanley
Publisher: Rosetta Books
Total Pages: 302
Release: 2012-06-29
Genre: Business & Economics
ISBN: 0795325932

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

World Development Report 2019

World Development Report 2019
Author: World Bank
Publisher: World Bank Publications
Total Pages: 201
Release: 2018-10-31
Genre: Business & Economics
ISBN: 1464813566

Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

The Little Black Book of Scams

The Little Black Book of Scams
Author: Industry Canada
Publisher: Competition Bureau Canada
Total Pages: 45
Release: 2014-03-10
Genre: Business & Economics
ISBN: 1100232400

The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.

Darque Desires

Darque Desires
Author: Raymond Bylthe
Publisher: CreateSpace
Total Pages: 214
Release: 2014-06-05
Genre:
ISBN: 9781499301106

Dominic Darque is content with his life. He is a business owner and entrepreneur. Successful both professionally and personally, he is a dominant personality in all normal and several non-normal respects. Unfortunately, he is currently alone, and that is not something he tolerates. Therefore, he has been seeking someone new in his life, a sexually submissive, intelligent, and attractive woman. So far, that has been a fruitless search due to his standards and desires, but that is about to change when an angel in a black knit dress falls into his life She is younger by a large margin, beautiful in a heartrendingly fresh way, smart and educated; and he soon learns, sexually submissive and responsive to him on a level he has rarely seen in all his years. He introduces her to his world and ways. To his delight, she grabs it as an infant grasps its first rattle. The relationship takes off like a rocket and the first two days are a nonstop exploration of their budding D/s relationship. The relationship blossoms from a passion-fueled sexual romp into a full-blown total power exchange of Domination/submission with her becoming his sexual slave in every conceivable way as she is 'taken in hand' and learns the rules of his world. However, this is not anything she has ever really experienced before and like the icebergs in the ocean, 90% of its substance remains concealed beneath the waves. As things are unveiled, she becomes more enamored of this lifestyle that is not a lifestyle, but a life, according to Dominic; she wants more and more of it. However, there is an issue, she has a lover currently, and not one she is willing to abandon, even for Dominic. Luckily, for all involved, her girlfriend is also interested and attracted to this lifestyle. Soon a crossroads is reached, and decisions must be made; decisions that will change the life of all three of them going forward. As the series unfolds, it will take them from desire to temptations and eventually into craving of taboos rarely spoken of and even more rarely understood and embraced by modern society.

Working Mother

Working Mother
Author:
Publisher:
Total Pages: 228
Release: 2000-10
Genre:
ISBN:

The magazine that helps career moms balance their personal and professional lives.

Working Mother

Working Mother
Author:
Publisher:
Total Pages: 228
Release: 2000-10
Genre:
ISBN:

The magazine that helps career moms balance their personal and professional lives.