How and why has Wal-Mart established its current international presence? An explanation

How and why has Wal-Mart established its current international presence? An explanation
Author: Marc Munzer
Publisher: GRIN Verlag
Total Pages: 18
Release: 2009-08-19
Genre: Business & Economics
ISBN: 3640404726

Essay from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Hull, language: English, abstract: Wal-Mart is the leading company in retail markets worldwide, with a net sale of $ 344,992 million in 2007 (Wal-Mart, 2007). Recently, its one-day sales topped the GDPs of thirty-six sovereign countries. “If it were a Independent Republic of Wal-Mart, it would be China’s sixth largest export market, and its economy would rank thirtieth in the world, right behind Saudi Arabia’s” (Moreton, 2006, 59) Many would argue that Wal-Mart is “the face of retail globalization” (Helen, 2008, 10). Nevertheless, this multinational company had to struggle through testing times to reach this status. The growth of any corporation is neither assured, nor a straightforward process – Wal-Mart’s development was not only connected with executive ambition, motivation, progression and new opportunities; but also inevitably uncertain times, unnecessary costs, legitimacy and resistance. This consequently lead to Wal-Mart’s failing in certain markets, and for this reason the board of directors need to comprehend why these different events occurred, as well as considering possible approaches to overcrossing certain barriers. This work takes a closer look at how Wal-Mart became so influential, which will be done through considering their history until present, and their strategy. Specifically discussed will be whether Wal-Mart adapted their global strategy in different countries, and if so, how such adaption was implemented.

The Wal-Mart Effect

The Wal-Mart Effect
Author: Charles Fishman
Publisher: Penguin
Total Pages: 316
Release: 2006
Genre: Business & Economics
ISBN: 9781594200762

An award-winning journalist breaks through the wall of secrecy to reveal how the world's most powerful company really works and how it is transforming the American economy.

The Wal-Mart Success Story

The Wal-Mart Success Story
Author: Christian Kneer
Publisher: GRIN Verlag
Total Pages: 26
Release: 2009-09-04
Genre: Business & Economics
ISBN: 3640419804

Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, University of Hull, language: English, abstract: This report should call attention to the success story of Wal-Mart and reveal by using appropriate strategic framework why they are one of the most controversial companies. Subsequently, the goal of this strategic analysis is to examine Wal-Mart’s quest to dominate international markets. In addition Wal-Mart’s corporate identity will be discussed and several solutions to the challenges will be proposed.

The Retail Revolution

The Retail Revolution
Author: Nelson Lichtenstein
Publisher: Metropolitan Books
Total Pages: 320
Release: 2009-07-21
Genre: Business & Economics
ISBN: 1429989718

The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's protégés have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy. In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart's rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company's success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.

Wal-Mart Going Global

Wal-Mart Going Global
Author:
Publisher: GRIN Verlag
Total Pages: 22
Release: 2013-05-03
Genre: Business & Economics
ISBN: 3656424926

Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Anglia Ruskin University, course: International Business, language: English, abstract: With Wal-Mart being one of the biggest retailers in the world, serving customers in more than 8,650 retail units in 15 countries, as stated by the company (Wal-Mart, 2010), it makes the perfect example to look at in terms of globalisation and the impacts and strategies that relate to it. A very brief explanation by Holm and Sørensen (1995, p. 12) defines globalisation as “The intensification of economic, political, social and cultural relations across borders”. In my opinion this phrase is too superficial to actually explain all the outcomes and interrelations of the complexity of globalisation. It is also unknown regarding how to measure the degree on relations across the world and also their intensification as well as whether relationships exist between the economic, political, social and cultural relations. I believe that a definition should also be addressed about the technological and financial transformation that is currently taking place, the geographical reallocation of production and the emerging of a „powerless nation state“. Others see the phenomena of globalisation rather simple. Levitt (2006, p. 133) stated that “The world’s needs and desires have been irrevocably homogenised”, which leads one to believe that consumer tastes around the world appear to merge. While this is also referred to as the ‘simultaneous theory of internationalisation’, it means that standardised products, services and strategies can be used around the globe. Keeping in mind of Levitt’s thesis, this paper first gives a general overview of the impacts of globalisation on Wal-Mart as this is important to understand ongoing argumentation. Later, it will concentrate on Wal-Mart’s presence in Germany, explaining the market entry into the country while concurrently focusing on strategies used and outcomes of the company’s actions in Germany.

Wal-Mart World

Wal-Mart World
Author: Stanley D. Brunn
Publisher: Taylor & Francis
Total Pages: 426
Release: 2006
Genre: Business & Economics
ISBN: 0415951372

With a billion shoppers worldwide, Wal-Mart World is the first book to look at this incredibly important phenomenon in global perspective, its broad scope makes it essential reading for anyone interested in the global impact of this economic colossus.

Wal-Mart's European Business Strategy

Wal-Mart's European Business Strategy
Author: Tomislaw Dalic
Publisher: GRIN Verlag
Total Pages: 23
Release: 2004-01-15
Genre: Business & Economics
ISBN: 3638245365

Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world’s largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart’s European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart’s entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart’s history will be followed by the factors explaining their success in the United States, coming together in a concept called “strategic fit”. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.

Walmart in China

Walmart in China
Author: Anita Chan
Publisher: Cornell University Press
Total Pages: 305
Release: 2011-11-15
Genre: Business & Economics
ISBN: 0801462681

Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred Walmarts in more than a hundred Chinese cities. What happens when the world's biggest retailer and the world's biggest country do business with each other? In this book, a group of thirteen experts from several disciplines examine the symbiotic but strained relationship between these giants. The book shows how Walmart began cutting costs by bypassing its American suppliers and sourcing directly from Asia and how Walmart's sheer size has trumped all other multinationals in squeezing procurement prices and, as a by-product, driving down Chinese workers’ wages. China is also an inviting frontier for Walmart’s global superstore expansion. As China's middle class grows, the chain's Western image and affordable goods have become popular. Walmart's Arkansas headquarters exports to the Chinese stores a unique corporate culture and management ideology, which oddly enough are reminiscent of Mao-era Chinese techniques for promoting loyalty. Three chapters separately detail the lives of a Walmart store manager, a lower-level store supervisor, and a cashier. Another chapter focuses on employees' wages, "voluntary" overtime, and the stores' strict labor discipline. In 2006, the official Chinese trade union targeted Walmart, which is antilabor in its home country, and succeeded in setting up union branches in all the stores. Walmart in China reveals the surprising outcome.

The Globalization of Wal-Mart

The Globalization of Wal-Mart
Author: Ellen Israel Rosen
Publisher: Workers Press
Total Pages: 222
Release: 2014-08-28
Genre:
ISBN: 9780578144627

THE GLOBALIZATION OF WAL-MART is the only book that details Wal-Mart's expansion around the world, and its methods for exploiting its workers. Covering more than 15 countries, world-wide, from North America to Europe, South America, Central America, Africa, and Asia, Professor Rosen reveals both how Wal-Mart has succeeded in becoming the largest retail multi-national corporation, as well as why Wal-Mart has failed in establishing a strong foothold in a few places. This book also reveals how Wal-Mart's anti-union policies have allowed it to succeed financially, while leading many consumers and workers to demand better treatment. This book is dedicated to the future success of Wal-Mart workers to achieve fair pay and humane treatment while on their jobs.

The Wal-Mart Way

The Wal-Mart Way
Author: Don Soderquist
Publisher: Thomas Nelson Inc
Total Pages: 217
Release: 2005-04-19
Genre: Business & Economics
ISBN: 1418514012

Since Sam Walton's death in 1992, Wal-Mart has gone from being the largest retailer in the world to holding the top spot on the Fortune 500 list as the largest company in the world. Don Soderquist, who was senior vice chairman during that time, played a crucial role in that success. Sam Walton said, "I tried for almost twenty years to hire Don Soderquist . . . But when we really needed him later on, he finally joined up and made a great chief operating officer." Responsible for overseeing many of Wal-Mart's key support divisions, including real estate, human resources, information systems, logistics, legal, corporate affairs, and loss prevention, Soderquist stayed true to his Christian values as well as Wal-Mart's distinct management style. "Probably no other Wal-Mart executive since the legendary Sam Walton has come to embody the principles of the company's culture-or to represent them within the industry-as has Don Soderquist," Discount Store News once reported. In The Wal-Mart Way, Soderquist shares his story of helping lead a global company from being a $43 billion company to one that would eventually exceed $200 billion. Several books have been written about Wal-Mart's success, but none by the ones who were the actual players. It was more than "Everyday Low Prices" and distribution that catapulted the company to the top. The core values based on Judeo-Christian principles-and maintained by leaders such as Soderquist-are the real reason for Wal-Mart's success.