Home Staging in Tough Times

Home Staging in Tough Times
Author: Barbara Jennings
Publisher: Decorate-Redecorate
Total Pages: 216
Release: 2009-06
Genre: Business & Economics
ISBN: 9780984135608

Whenever home staging consultants face challenging times, either economically or personally, the need for deeper, fresh, compelling business tactics and strategies becomes more necessary, even vital for survival for some. Home Staging in Tough Times brings together some of the most cutting edge marketing strategies in the home staging industry ever put in print, teaching readers how to think and operate "outside the box" and meet the challenges of the times with a deep passion, a high ethical standard and well-deserved hope. Readers will be introduced to a host of practical tips, ideas and concepts never before published by Barbara Jennings, national best selling author in the industry and Director of the Academy of Staging and Redesign. Jennings doesn't just give theory, but she makes the more difficult applications for readers, filling her pages with a multitude of examples, forms, sample letters, sample promotional articles, encouragement, creativity and so much more. Her easy going conversational style is personable and makes for a pleasant read. Learn how you can ratchet up your profits from your home staging business, generate more clients in new and unusual ways that work especially well in down markets and keep your business prospering no matter what circumstances currently surround you. Jennings has written 13 books for the home staging and interior redesign industry and has trained thousands globally through her certification courses.

Home Staging That Works

Home Staging That Works
Author: Starr C. OSBORNE
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 225
Release: 2010-04-15
Genre: Business & Economics
ISBN: 0814415237

Want to sell your home at a premium price—now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don’t want you to know, from one of America’s most successful staging experts. Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more, you’ll learn how to: Focus on your potential buyers’ tastes (not your own) • Create curb appeal • Drive Internet interest with photos that flatter your home • De-clutter and pre-pack at the same time • Clean and repair your home without spending a fortune • Keep your home sale-ready—without being afraid to live in it Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!

A Real Estate Agent's Guide to Offering Free Home Staging Consultations

A Real Estate Agent's Guide to Offering Free Home Staging Consultations
Author: Barbara Jennings
Publisher: Decorate-Redecorate
Total Pages: 238
Release: 2010-03
Genre: Architecture
ISBN: 9780984135639

This guide will help any agent to give priceless advice so sellers can stage their own homes, while relying on professional stagers to manage homes that require more specialized and involved staging services.

Advanced Redesign

Advanced Redesign
Author: Barbara Jennings
Publisher: Decorate-Redecorate
Total Pages: 210
Release: 2017-06-20
Genre: Architecture
ISBN: 0961802650

Learn how to maximize profits in your redesign and staging business with 10 value-added services and products perfect for decorating consultants to offer their clients.

Staging to Sell

Staging to Sell
Author: Barb Schwarz
Publisher: John Wiley & Sons
Total Pages: 288
Release: 2009-06-09
Genre: Business & Economics
ISBN: 0470447125

Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.

Success Guide for Real Estate Sales Thriving in Tough Times

Success Guide for Real Estate Sales Thriving in Tough Times
Author: Scott Allen
Publisher: Lulu.com
Total Pages: 110
Release: 2011-04
Genre: Business & Economics
ISBN: 1257641344

Success Guide for Real Estate Sales Thriving in Tough Times gives new perspectives on classic approaches to real estate sales. Written from the vantage point of the end of the Great Recession this manual provides practical advice to get real estate agents productive and profitable even in a difficult market. You will learn: * How the right attitude will take you farther * The essential elements of a winning business plan * Practical tips on using technology and systems to manage your business * Effective customer service strategies * How to price properties to sell * Making the open house effective * Common transaction problems and how to deal with them * How to work on short sales and foreclosure properties * How to generate referrals for long term success

Home Staging for Profit

Home Staging for Profit
Author: Barbara Jennings
Publisher: Ahava Enterprises, Incorporated
Total Pages: 256
Release: 2017-01-03
Genre: Home staging
ISBN: 9780961802622

Comprehensive, precise, practical guide on how to start, grow and thrive with a home staging business. Crammed with excellent, in-depth training, forms, check lists, and insider details.

The Complete Idiot's Guide to Staging Your Home to Sell

The Complete Idiot's Guide to Staging Your Home to Sell
Author: Julie Dana
Publisher: Penguin
Total Pages: 308
Release: 2007
Genre: Business & Economics
ISBN: 9781592576111

This step-by-step guide offers the tactics used by home stagers--from de-cluttering and cleaning up to arranging and remodeling--that will often yield a quicker sale and higher selling price.

Building a Successful Home Staging Business

Building a Successful Home Staging Business
Author: Barb Schwarz
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2007-05-23
Genre: Business & Economics
ISBN: 9780470164884

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include: How to write a business plan, market your company, and make the most of your resources How to work through the consulting, bidding, and Staging processes How to establish solid relationships with real estate agents and brokers How to obtain your Accredited Staging Professional (ASP) designation Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

SHIFT: How Top Real Estate Agents Tackle Tough Times

SHIFT: How Top Real Estate Agents Tackle Tough Times
Author: Gary Keller
Publisher: McGraw Hill Professional
Total Pages: 326
Release: 2008-07-31
Genre: Business & Economics
ISBN: 0071605274

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today." --Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, Inman News The Millionaire Real Estate Series More than 1,000,000 copies sold! SHIFTS happen... Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing