Building a Market

Building a Market
Author: Richard Harris
Publisher: University of Chicago Press
Total Pages: 446
Release: 2012-08-21
Genre: History
ISBN: 0226317684

A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History

Long Story Short

Long Story Short
Author: Margot Leitman
Publisher: Sasquatch Books
Total Pages: 322
Release: 2015-10-13
Genre: Language Arts & Disciplines
ISBN: 1632170280

A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire storytelling process, providing personal anecdotes, relatable examples, and practical exercises along the way. Table of Contents Part 1: Getting Started Chapter 1. You Already Have Great Stories Chapter 2. Getting Past Fear Chapter 3. The Truth Chapter 4. The Universal Theme Chapter 5. The Thesis-Based Story Part 2: Elements of a Story Chapter 6. Passion Chapter 7. Layering a Story Chapter 8. Perspective Chapter 9. Character Chapter 10. Rooting for the Storyteller Chapter 11. The Full Circle Chapter 12. Someone Else’s Story Chapter 13. The Unexpected Chapter 14. The Benign Part 3: The Performance and Beyond Chapter 15. How to Memorize & Vocalize a Story Chapter 16. The Business of Storytelling "This book is essential—a reminder that the world would be a better place if everyone knew how to tell a good story." —Diana Spechler, author and seven-time Moth StorySLAM winner

Get More Fans: The DIY Guide to the New Music Business

Get More Fans: The DIY Guide to the New Music Business
Author: Jesse Cannon
Publisher: Jesse Cannon
Total Pages: 704
Release: 2012-11-25
Genre: Juvenile Nonfiction
ISBN: 098856131X

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Ultimate Guide to eBay for Business

Ultimate Guide to eBay for Business
Author: Christopher Matthew Spencer
Publisher: Entrepreneur Press
Total Pages: 410
Release: 2021-10-19
Genre: Business & Economics
ISBN: 1613084579

eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.>/div>

Thrive It Home

Thrive It Home
Author: Rebecca Cox
Publisher: Rebecca Cox
Total Pages: 199
Release: 2023-06-09
Genre: Business & Economics
ISBN:

Are you tired of the daily grind and seeking financial independence from the comfort of your own home? Look no further! "THRIVE IT HOME" is your comprehensive guide to turning your passion and skills into a profitable venture. In this book, Rebecca Cox shares invaluable insights gained from years of experience in the world of home-based businesses. Whether you're a stay-at-home parent, a retiree looking for a new chapter, or simply someone longing for the freedom of being your own boss, this book is your ultimate roadmap to success. Inside, you'll discover a treasure trove of carefully curated business ideas that require minimal startup costs while offering high earning potential. Explore the proven strategies employed by successful home-based entrepreneurs who have already paved the way to financial independence. Learn how to effectively manage your time, strike a perfect work-life balance, and maximize productivity without sacrificing personal fulfillment. Marketing and sales are key to any successful business, and this book equips you with powerful techniques to attract customers and increase revenue. Dive into the world of digital tools and automation, harnessing their potential to streamline operations and scale your business with ease. From building a strong online presence to leveraging social media and content marketing, you'll discover the secrets of captivating your target audience and standing out from the competition. But it doesn't stop there. "THRIVE IT HOME" also provides invaluable guidance on financial planning, budgeting, and long-term growth strategies. Gain practical tips and advice to overcome common challenges faced by home-based entrepreneurs and discover how to create a thriving business that grants you the freedom and flexibility to design your ideal lifestyle. Isn't it time to break free from the confines of traditional employment? Whether you dream of running an online retail empire, offering consulting services, or launching your own digital products, this book will empower you to turn your dreams into a reality. Take the first step towards financial freedom and create a thriving home-based business that allows you to live life on your terms. Order your copy of "THRIVE IT HOME" today and unlock the doors to a world of unlimited possibilities!

Digital Marketing Handbook

Digital Marketing Handbook
Author: Shivani Karwal
Publisher: Createspace Independent Publishing Platform
Total Pages: 202
Release: 2015-11-25
Genre:
ISBN: 9781519506399

Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!

The Marketing Guide For Financial Advisors

The Marketing Guide For Financial Advisors
Author: Claire Akin
Publisher:
Total Pages: 160
Release: 2019-11-06
Genre:
ISBN: 9781705950395

The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.

Willing's Press Guide

Willing's Press Guide
Author:
Publisher:
Total Pages: 1318
Release: 2000
Genre: English newspapers
ISBN:

"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

The Book on Digital Marketing

The Book on Digital Marketing
Author: Ryan Redding
Publisher:
Total Pages: 155
Release: 2018-11-12
Genre:
ISBN: 9781731205346

Most HVAC and plumbing contractors feel ripped off when they think about how much money they've spent on advertising--and how little they have to show for it. In this book, you'll learn how stop wasting money on marketing that doesn't work, get your phone ringing off the hook, beat your competitors online, and use the internet to make more money!You'll see real-world examples of contractors- just like you- that have been able to grow their business by using the internet. One plumbing company grew his revenue by 8x in less than 2 years by using the principles in this book. Another HVAC contractor used this book to help give back to their community, and gain valuable placement on the local TV networks at the same time. This isn't a 'get rich quick' plan; this is a step-by-step guide to growing your digital presence, and maximize your lead flow.