An exclusive look at the inner-workings of Ippolito Fleitz Group, the world-renowned studio led by Peter Ippolito and Gunter Fleitz. Peter Ippolito and Gunter Fleitz are the ‘Identity Architects’ mentioned in the title of this book – founders of Ippolito Fleitz Group and creators of thousands of inspiring design projects across the globe. Detailed in this monograph is a profound overview of the Stuttgart-based designers, showcasing the various creative fields in which the studio operates, which include numerous sectors of interior design to product and furniture design, as well as branding and communications. The approach that is typical for the IFG’s way of working is a very individual one, reacting in a highly creative way to the given architectural spaces and their functions. The result is not a trademark style, but a process of precisely building or strengthening a brand by way of visualising and transforming the client’s identity using colour and light, as well as classic and new materials in innovative and surprising way. Designs tinged with humour also evidence a sense of tradition in the decorative elements used, sparking memories and emotions in the people who enter the rooms and buildings that have been designed by the studio. The book focuses on award-winning projects and gives an in-depth look at each sector, demonstrating the studio’s strengths and inspirational vision. By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. Features - Readers gain complete insight of the award-winning projects of the firm, led by Peter Ippolito and Gunter Fleitz. - Author Oliver Herwig approaches the central themes that characterise the work of the studio, grouping projects into chapters, each with an eloquent introduction, before delving into each design concept. - Accompanied by a foreword by the author, an essay by friend and collaborator Ben Nicholson and an in-depth interview with the founders of the firm, the book demonstrates the studio’s strengths and inspirational vision. - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Over 50 projects are featured, including retail spaces, offices, trade fair stands, restaurants and bars, as well as product/furniture design and branding/communications. - Detailed cased studies cover two large-scale projects: Der Spiegel Canteen in Hamburg; and Palace of International Forums Uzbekistan in Tashkent/ - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Illustrated with a large selection of beautiful project photography and outstanding graphic design. - In 2015, Ippolito Fleitz Group was the first German interior architecture firm to be welcomed into the illustrious ranks of Interior Design magazine’s Hall of Fame.