Hitting The Right Nerve
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Author | : Barbara Lehman |
Publisher | : iUniverse |
Total Pages | : 257 |
Release | : 2001-11 |
Genre | : Business & Economics |
ISBN | : 0595202721 |
Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn what motivates women today Segment key buying sectors Understand the effects of managed care and the Internet on women Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.
Author | : Harold L. Klawans |
Publisher | : Macmillan |
Total Pages | : 325 |
Release | : 1996 |
Genre | : Fiction |
ISBN | : 0716730014 |
The author analyzes "some of the great brains of great athletes ... to show how both accomplishment and tragedy may be the result of some unusual neurons."--Jacket.
Author | : Rasa Von Werder |
Publisher | : Lulu.com |
Total Pages | : 460 |
Release | : 2007-02 |
Genre | : Self-Help |
ISBN | : 1430306203 |
Over 100 illustrations and glamour/nude beauties, women winning is the subject here; flame wars, sex, battle for female bodybuilding, crimes & women bandits, female aggression; the males are going infertile and extinct, geneticists Jones and Sykes prove, the Y is getting to be a wasteland. Women knock out polygamists, Scientist discovers the living Amazons, Pankhurst's early female terrorism, all symptoms that Matriarchy is coming, get ready! William Bond and Thomas Andrews help Rasa Von Werder gather the hard facts. 'It's Not Over Till the Fat Lady Sings' is another blockbuster from Rasa Von Werder, a quick follow up to the successful 'Can Female Power Save the Planet.' most amazing, the bodybuilding- Progenitor development of Kellie Everts from age 19 to today, lifting weights in the nude to recent silky see-thru camisoles and boots, the progress of 'love Goddess' doesn't quit.
Author | : Patricia Churchland |
Publisher | : W. W. Norton & Company |
Total Pages | : 345 |
Release | : 2013-07-22 |
Genre | : Science |
ISBN | : 0393240630 |
A trailblazing philosopher’s exploration of the latest brain science—and its ethical and practical implications. What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative—drawn from professional expertise as well as personal life experiences—trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life. Offering lucid explanations of the neural workings that underlie identity, she reveals how the latest research into consciousness, memory, and free will can help us reexamine enduring philosophical, ethical, and spiritual questions: What shapes our personalities? How do we account for near-death experiences? How do we make decisions? And why do we feel empathy for others? Recent scientific discoveries also provide insights into a fascinating range of real-world dilemmas—for example, whether an adolescent can be held responsible for his actions and whether a patient in a coma can be considered a self. Churchland appreciates that the brain-based understanding of the mind can unnerve even our greatest thinkers. At a conference she attended, a prominent philosopher cried out, “I hate the brain; I hate the brain!” But as Churchland shows, he need not feel this way. Accepting that our brains are the basis of who we are liberates us from the shackles of superstition. It allows us to take ourselves seriously as a product of evolved mechanisms, past experiences, and social influences. And it gives us hope that we can fix some grievous conditions, and when we cannot, we can at least understand them with compassion.
Author | : Donat Le Blanc |
Publisher | : AuthorHouse |
Total Pages | : 126 |
Release | : 2020-05-28 |
Genre | : Biography & Autobiography |
ISBN | : 1728363055 |
The book describes the life of a young boy growing up with a father who was very strict leading him to join the military then finding himself severely disabled and going on to what he terms as a rebirth and a new life. About the Author: He was young and patriotic growing up in a home in the 40's in a house with the love of his mother and the discipline of his father. His father was a World War II combat D Day veteran and as former a POW. Growing up as a young athlete in school he wanted a life in the military and chose the United States Marine Corps. Returning from the Vietnam War with severe disabling injuries he began his new life only to have roadblocks thrown in his face.
Author | : Walter George Bradley |
Publisher | : |
Total Pages | : 1672 |
Release | : 2004 |
Genre | : Diagnosis |
ISBN | : 9780750674690 |
New edition, completely rewritten, with new chapters on endovascular surgery and mitochrondrial and ion channel disorders.
Author | : Frank Vertosick Jr. |
Publisher | : W. W. Norton & Company |
Total Pages | : 231 |
Release | : 2008-03-17 |
Genre | : Medical |
ISBN | : 0393344029 |
The story of one man's evolution from naive and ambitious young intern to world-class neurosurgeon. With poignant insight and humor, Frank Vertosick Jr., MD, describes some of the greatest challenges of his career, including a six-week-old infant with a tumor in her brain, a young man struck down in his prime by paraplegia, and a minister with a .22-caliber bullet lodged in his skull. Told through intimate portraits of Vertosick’s patients and unsparing yet fascinatingly detailed descriptions of surgical procedures, When the Air Hits Your Brain—the culmination of decades spent struggling to learn an unforgiving craft—illuminates both the mysteries of the mind and the realities of the operating room.
Author | : Tumul Chowdhury |
Publisher | : Academic Press |
Total Pages | : 256 |
Release | : 2015-05-29 |
Genre | : Science |
ISBN | : 0128005939 |
Trigeminocardiac Reflex is a comprehensive tutorial reference to the science, diagnosis, and possible treatment of the trigeminocardiac reflex (TCR) that is usually initiated when the trigeminal nerve is disturbed during intercranial surgery. Since first reported in 1999 by co-Editor Bernhard Schaller, the research focused on TCR is expanding. While its instance is rare, new discoveries are not only increasing diagnosis, but also providing more effective treatment protocols. This text is ideal as a reference for clinical and research neurologists, as a general introduction for clinical presentation, and as a foundation for new research. - Represents the first tutorial reference focused on the Trigeminocardiac Reflex (TCR) - Content organized by two of the leading scientists in the area, Dr. Tumul Chowdhury (University of Manitoba) and Prof. Bernhard Schaller (University of Southampton) - Defines TCR, its onset, and possible treatments - Establishes a knowledge base for the future study of the TCR and treatment protocols
Author | : Angela Neal-Barnett |
Publisher | : Simon and Schuster |
Total Pages | : 226 |
Release | : 2010-06-15 |
Genre | : Psychology |
ISBN | : 1451603630 |
Do you or someone you love suffer from "bad nerves"? •Denise is constantly on edge. She's convinced something bad is going to happen. •Ruth will drive an hour out of her way to avoid driving over a bridge. When she has to do it, her chest thumps, her heart starts racing, and she breaks out in a sweat. She's beginning to think she shouldn't leave her house. •Bernice hasn't slept in two months for fear that the witch is going to ride her again. What do these women have in common? They are struggling with crippling anxiety disorders. Thousands of Black women suffer from anxiety. What's worse is that many of us have been raised to believe we are Strong Black Women and that seeking help shows weakness. So we often turn to dangerous quick fixes that only exacerbate the problem -- like overeating and drug and alcohol abuse -- or we deny that we have problems at all. In Soothe Your Nerves, Dr. Angela Neal-Barnett explains which factors can contribute to anxiety, panic, and fear in Black women and offers a range of healing methods that will help you or a loved one reclaim your life. Here finally is a blueprint for understanding and overcoming anxiety from a psychological, spiritual, and Black perspective.
Author | : Deb Dana |
Publisher | : W. W. Norton & Company |
Total Pages | : 271 |
Release | : 2020-04-21 |
Genre | : Psychology |
ISBN | : 0393713865 |
A practical guide to working with the principles of polyvagal theory beyond the therapy session. Deb Dana is the foremost translator of polyvagal theory into clinical practice. Here, in her third book on this groundbreaking theory, she provides therapists with a grab bag of polyvagal-informed exercises for their clients, to use both within and between sessions. These exercises offer readily understandable explanations of the ways the autonomic nervous system directs daily living. They use the principles of polyvagal theory to guide clients to safely connect to their autonomic responses and navigate daily experiences in new ways. The exercises are designed to be introduced over time in a variety of clinical sessions with accompanying exercises appropriate for use by clients between sessions to enhance the therapeutic change process. Essential reading for any therapist who wants to take their polyvagal knowledge to the next level and is looking for easy ways to deliver polyvagal solutions with their clients.