Under the fifty-year reign of Newark brewer Henry A. Guenther, millions of men, women, and children passed under the signs "Smile" and "Learn to Play" into what the legendary beer baron called "a little bit of Coney Island, the circus, an old-fashioned beer garden, and Monte Carlo rolled into one." With its myriad games, attractions, performances, and restaurants, it was impossible to walk away from the park unsatisfied and not wishing for a return.