The Rise and Fall of Mass Marketing (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)
Author: Richard S. Tedlow
Publisher: Routledge
Total Pages: 246
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317663004

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

Globalization and the Rise of Mass Education

Globalization and the Rise of Mass Education
Author: David Mitch
Publisher: Springer Nature
Total Pages: 338
Release: 2019-10-24
Genre: Business & Economics
ISBN: 3030254178

This edited collection explores the historical determinants of the rise of mass schooling and human capital accumulation based on a global, long-run perspective, focusing on a variety of countries in Europe, the Middle East, Asia, Africa and the Americas. The authors analyze the increasing importance attached to globalization as a factor in how social, institutional and economic change shapes national and regional educational trends. Although recent research in economic history has increasingly devoted more attention to global forces in shaping the institutions and fortunes of different world regions, the link and contrast between national education policies and the forces of globalization remains largely under-researched within the field. The globalization of the world economy, starting in the nineteenth century, brought about important changes that affected school policy itself, as well as the process of long-term human capital accumulation. Large migrations prompted brain drain and gain across countries, alongside rapid transformations in the sectoral composition of the economy and demand for skills. Ideas on education and schooling circulated more easily, bringing about relevant changes in public policy, while the changing political voice of winners and losers from globalization determined the path followed by public choice. Similarly, religion and the spread of missions came to play a crucial role for the rise of schooling globally.

John Pearce and the Rise of the Mass Food Market in London, 1870–1930

John Pearce and the Rise of the Mass Food Market in London, 1870–1930
Author: David W. Gutzke
Publisher: Springer Nature
Total Pages: 257
Release: 2019-11-09
Genre: History
ISBN: 3030270955

At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.” By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.

Collections of the Massachusetts Historical Society

Collections of the Massachusetts Historical Society
Author: Massachusetts Historical Society
Publisher:
Total Pages: 490
Release: 1877
Genre: Massachusetts
ISBN:

For the statement above quoted, also for full bibliographical information regarding this publication, and for the contents of the volumes [1st ser.] v. 1- 7th series, v. 5, cf. Griffin, Bibl. of Amer. hist. society. 2d edition, 1907, p. 346-360.