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| Author | : Martin Lindstrom |
| Publisher | : Currency |
| Total Pages | : 274 |
| Release | : 2010-02-02 |
| Genre | : Business & Economics |
| ISBN | : 0385523890 |
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
| Author | : K. Lee |
| Publisher | : Springer |
| Total Pages | : 183 |
| Release | : 2005-11-22 |
| Genre | : Science |
| ISBN | : 0230503802 |
In this book, Keekok Lee asks the question, 'what is an animal, and how does our treatment of it within captivity affect its status as a being ?' This ontological treatment marks the first such approach in looking at animals in captivity. Engaging with the moral questions of zoo-keeping (is it morally justified to keep a wild animal in captivity?) as well as the ontological (what is it that we conserve in zoos after all? A wild animal or its shadow?), Lee develops her own original hypothesis, centred around the concept of 'immuration' - defining this in contrast to domestication - and thereby provides a unique addition to the growing body of work on animal ethics.
| Author | : Bloomsbury Publishing |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 719 |
| Release | : 2009-01-01 |
| Genre | : Games & Activities |
| ISBN | : 1408102579 |
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
| Author | : Philip D. Morehead |
| Publisher | : Penguin |
| Total Pages | : 913 |
| Release | : 2002-07-01 |
| Genre | : Reference |
| ISBN | : 1101220082 |
The ultimate alphabetically arranged thesaurus that will help you find the right word every time—now bigger and better than ever before! This all-new edition of the classic reference work is the one thesaurus no home or office should be without. As easy to use as a dictionary—and just as important for you to own—this is a unique and indispensable treasury of words that will enable you to express your ideas clearly and effectively. With the synonyms and antonyms for each word listed alphabetically for quick, convenient use, this superior reference volume will help you build your vocabulary, improve your writing skills, and enrich your powers of expression. • Simple to use—no index required • More than 5,000 new words and phrases • 2,000 new synonym entry words for more efficient cross-referencing • 30 new categories • Easy-to-read double-column format • Latest colloquial and slang terms • Quotations and phrases that reveal the fascinating history of each word and the ideas it represents
| Author | : Merriam-Webster, Inc |
| Publisher | : Merriam-Webster |
| Total Pages | : 356 |
| Release | : 2002 |
| Genre | : Reference |
| ISBN | : 9780877796329 |
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
| Author | : David Ward |
| Publisher | : Fairleigh Dickinson Univ Press |
| Total Pages | : 260 |
| Release | : 1996 |
| Genre | : History |
| ISBN | : 9780838636763 |
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
| Author | : Bob Mullan |
| Publisher | : University of Illinois Press |
| Total Pages | : 212 |
| Release | : 1999 |
| Genre | : Nature |
| ISBN | : 9780252067624 |
Why do people go to zoos? Is the role of zoos to entertain or to educate? In this provocative book, the authors demonstrate that zoos tell us as much about humans as they do about animals and suggest that while animals may not need zoos, urban societies seem to. A new introduction takes note of dramatic changes in the perceived role of zoos that have occurred since the book's original publication. "Bob Mullan and Garry Marvin delve into the assumptions about animals that are embedded in our culture. . . . A thought-provoking glimpse of our own ideas about the exotic, the foreign." -- Tess Lemmon, BBC Wildlife Magazine "A thoughtful and entertaining guided tour." -- David White, New Society "[An] unusual and intriguing combination of historical survey, psychological enquiry, and compendium of fascinating facts." -- Evening Standard
| Author | : |
| Publisher | : Omair Nazir |
| Total Pages | : 18 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Willard R. Espy |
| Publisher | : Checkmark Books |
| Total Pages | : 692 |
| Release | : 2001 |
| Genre | : English language |
| ISBN | : 9780816043132 |
An easy-to-use dictionary of over 80,000 rhyming words.
