High Occupancy Vehicle (HOV) Lane Marketing Manual

High Occupancy Vehicle (HOV) Lane Marketing Manual
Author: John W. Billheimer
Publisher:
Total Pages: 360
Release: 1994
Genre: High occupancy vehicle lanes
ISBN:
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This High Occupancy Vehicle (HOV) Marketing Manual is designed to provide marketing and HOV professionals with practical guidelines for improving the public awareness, understanding, acceptance, and use of HOV facilities. The organization of the manual features four main sections. The first section, Introduction, contains highlights from case studies of HOV marketing experience and summarizes a few key principles of successful marketing gleaned from these studies. The next main section, Planning the Campaign, addresses such key topics as market research, campaign strategy, marketing materials, and constituency building. The third main section, Implementing the Campaign, covers media relations, advertising placement, promotion, community relations, and ongoing marketing activities. The last major section, Monitoring and Evaluation, discusses the need to monitor and assess the marketing campaign, public response, and HOV lane performance. Finally, Appendices contain sample marketing materials from a variety of HOV projects, project data, the case studies themselves, and a list of contacts who have had experience marketing HOV lanes in various parts of the country.

Transportation System Management, Transportation Demand Management, and High-occupancy Vehicle Systems

Transportation System Management, Transportation Demand Management, and High-occupancy Vehicle Systems
Author:
Publisher:
Total Pages: 77
Release: 1999
Genre:
ISBN:
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Transportation Research Record 1682 contains the following papers: Analysis of transportation management strategies for 2020 regional transportation plan (Zavattero, DA, Ward, JA and Rice, DF); Capacitated demand changes as a project evaluation measure (Gur, YJ); Plan-HOV : case-based reasoning planning tool of high-occupancy vehicle lane analysis in a geographic information system environment (Khattak, AJ and Renski, H); Video enforcement of high-occupancy vehicle lanes : field test results for I-30 in Dallas (Turner, S); High-occupancy vehicle monitoring and evaluation framework (Bracewell, D, Sayed, T and Shalaby, A); Can high-occupancy/toll lanes encourage carpooling? Case study of carpooling behavior on the 91 express lanes (Parkany, E); MUSIC project : urban traffic control for traffic demand management (Clegg, RG and Clune, AJ); Predicting change in average vehicle ridership on the basis of employer trip reduction plans (Winters, PL, Cleland, FA, Pietrzyk, MC, Burris, MW and Perez, R); Evaluating effects of transportation demand management strategies on trip generation by using poisson and negative binomial regression (Wallace, B, Mannering, F and Rutherford, GS).