For Love and Money: the Literary Art of the Harlequin Mills and Boon Romance

For Love and Money: the Literary Art of the Harlequin Mills and Boon Romance
Author: Laura Vivanco
Publisher: Humanities-Ebooks
Total Pages: 232
Release: 2011-01-01
Genre: History
ISBN: 1847601960

Laura Vivanco's study challenges the idea that Harlequin Mills & Boon romances are merely mass-produced commodities, churned out in accordance with a strict and unchanging formula. She argues that many are well-written, skilfully crafted works, and that some are small masterpieces. For Love and Money demonstrates the variety that exists beneath the covers of Harlequin Mills & Boon romances. They range from paranormal romances to novels resembling chick lit, and many have addressed serious issues, including the plight of post-Second World War refugees, threats to marine mammals, and HIV/AIDS. The genre draws inspiration from Shakespearean comedies and Austen's novels, as well as from other forms of popular culture. "“Laura Vivanco’s 'For Love and Money' is an impressive study of the popular fiction of Harlequin Mills and Boon that is a must read for any student of popular fiction and for those who write and love the genre” —Liz Fielding, author of over 50 Harlequin Mills & Boon romances.“Deep learning, wide reading, and clear thinking are very much in evidence in Vivanco’s exploration of HM&B. A welcome addition to popular romance criticism.” — Professor Pamela Regis, author of 'A Natural History of the Romance Novel'."Laura Vivanco’s analysis of the category romance is both meticulous and inspiring. And while Vivanco limits her examples and discussions to category romances by Harlequin Mills & Boon and the HQN imprint, her application of Frye’s mimetic modes begs for expansion to texts and authors across the genre. This piece of literary criticism should serve as a template for romance scholars to move from defending the genre to discussing its values and complexity as a literary art. — Maryan Wherry, 'Journal of Popular Romance Studies'

Her Kind Of Hero (Mills & Boon Vintage Love Inspired)

Her Kind Of Hero (Mills & Boon Vintage Love Inspired)
Author: Carol Steward
Publisher: HarperCollins UK
Total Pages: 210
Release: 2014-01-27
Genre: Fiction
ISBN: 1472064429

A SINGLE DAD, A SON...A FAMILY? Calli Giovanni wanted nothing to do with romance–or the law. But persistent policeman Luke Northrup wouldn't give up.

Brand Meaning

Brand Meaning
Author: Mark Batey
Publisher: Psychology Press
Total Pages: 240
Release: 2012-03-12
Genre: Psychology
ISBN: 1136678727

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.

The Spectator

The Spectator
Author:
Publisher:
Total Pages: 800
Release: 1917
Genre: English literature
ISBN:

A weekly review of politics, literature, theology, and art.

Global Jane Austen

Global Jane Austen
Author: L. Raw
Publisher: Springer
Total Pages: 452
Release: 2013-08-20
Genre: History
ISBN: 1137270764

Despite dying in relative obscurity, Jane Austen has become a global force as different readers across time, space and media have responded to her work. This volume examines the ways in which her novels affect individual psychologies and how Janeites experience her work, from visiting her home to public re-enactments to films based on her writings.

The Penguin Dictionary of Critical Theory

The Penguin Dictionary of Critical Theory
Author: David Macey
Publisher:
Total Pages: 504
Release: 2000
Genre: Literary Criticism
ISBN:

"Critical theory has become the common denominator in the study of the modern human sciences. The amount of theory is bewildering, and access to it is complex. As new fields of study open up and academics reassess the old disciplines in the light of a new theory, the student is faced with a vast array of critical tools with which to tackle his or her subject. What is required is a book that serves as an introduction to the range of theories and theorists at an academic's disposal. The Penguin Dictionary of Critical Theory fulfils that need." "The Penguin Dictionary of Critical Theory is a resource for all students and is an authorative reference to this huge and confusing subject." --Book Jacket.