Health Care Market Strategy
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| Author | : Steven G. Hillestad |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 352 |
| Release | : 2018-11-30 |
| Genre | : Medical |
| ISBN | : 1284150402 |
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 530 |
| Release | : 2011-01-19 |
| Genre | : Medical |
| ISBN | : 1118047176 |
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 576 |
| Release | : 2008-05-09 |
| Genre | : Medical |
| ISBN | : 0787984965 |
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
| Author | : George B. Moseley |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 361 |
| Release | : 2009-05-29 |
| Genre | : Business & Economics |
| ISBN | : 0763734160 |
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
| Author | : Steven G. Hillestad |
| Publisher | : |
| Total Pages | : 378 |
| Release | : 2014-08-06 |
| Genre | : Business & Economics |
| ISBN | : 9781284071337 |
| Author | : John L. Fortenberry |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 337 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 0763763276 |
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
| Author | : Berkowitz |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 609 |
| Release | : 2016-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1284094316 |
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
| Author | : Eric Berkowitz |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 536 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0763783331 |
Health Sciences & Professions
| Author | : Eric N. Berkowitz |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 806 |
| Release | : 2021-03-29 |
| Genre | : Medical care |
| ISBN | : 1284200159 |
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
| Author | : George B. Moseley III |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 447 |
| Release | : 2017-03-20 |
| Genre | : Medical |
| ISBN | : 1284081109 |
Managing Health Care Business Strategy is the definitive textbook on strategic planning and management for healthcare organizations. It offers all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
