Student-athletes are at high risk for poor mental health. Leaders within the varsity sport environment influence athlete mental health and help-seeking. This dissertation explored the behaviors, perspectives and needs of athletes, coaches, and athletic trainers as it pertains to mental health in sport. Three studies were conducted, the first utilized the Theory of Planned Behavior to explore factors associated with coach-athlete conversations about mental health. A coach's Attitude towards having a conversation with an athlete significantly influenced their Intention to do so. Perceived Behavioral Control (PBC) significantly influenced the relationship between Social Norms and Intention. Both PBC and Social Norms had a significant relationship with the Behavior (having a conversation about mental health with an athlete). The second study applied a conceptual model from Horn's Working Model of Coach Effectiveness to explore how an athlete's perception of coach behavior impacts attitudes and help-seeking behaviors. Psychological distress levels influenced an athlete's Perception of their coach's behavior. Openness to help-seeking was significantly related to help-seeking Behaviors and influenced the relationship between personal characteristics and help-seeking. Perception of coach behaviors influenced the relationship between psychological distress and help-seeking from a coach. The last study sought to determine the acceptance of an online varsity sport-specific mental health resource. Preliminary results were promising; The PEER Network was frequently used over the study period and participants had positive and supportive feedback. Overall, results from the three studies suggest that perceived ability and social support may influence whether coach-athlete conversations about mental health occur. Due to the effects of these variables, coach mental health training should focus on improving the skills required for these conversations and normalizing mental health in sport. As an athlete's perception of coach behavior mediated the relationship between psychological distress and help-seeking, training should also focus on clear ways to show athletes that coaches are supportive of mental health. Athlete-specific training should try and improve attitudes towards help-seeking and highlight the value from seeking help. The PEER Network may be an easily accessible and context-specific way of achieving these educational goals for members of the varsity athletic community.