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| Author | : John Deming |
| Publisher | : Indolent Books |
| Total Pages | : 100 |
| Release | : 2018-05-15 |
| Genre | : |
| ISBN | : 9781945023101 |
John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.
| Author | : James Maloney |
| Publisher | : Hachette UK |
| Total Pages | : 231 |
| Release | : 2012-05-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1780335350 |
Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).
| Author | : |
| Publisher | : Random House Value Publishing |
| Total Pages | : 392 |
| Release | : 1992 |
| Genre | : Humor |
| ISBN | : |
| Author | : Barbara Ellis |
| Publisher | : Basic Books |
| Total Pages | : 358 |
| Release | : 2009-08-05 |
| Genre | : Social Science |
| ISBN | : 0786751193 |
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
| Author | : Joanna Wiebe |
| Publisher | : CH Publishing |
| Total Pages | : 94 |
| Release | : 2022-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1738697428 |
In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.
| Author | : David Garfinkel |
| Publisher | : Morgan James Publishing |
| Total Pages | : 148 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1600370225 |
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
| Author | : Daniel Dor |
| Publisher | : Indiana University Press |
| Total Pages | : 198 |
| Release | : 2004-02-18 |
| Genre | : History |
| ISBN | : 0253110734 |
In this nuanced and detailed study of newspaper reporting during the escalation of the second Intifada in the fall of 2000, Daniel Dor shows how real events are subject to distortion and manipulation by the media. In an analysis of the heart of Israel's media establishment -- the newspapers Yediot Ahronot, Ma'ariv, and Ha'aretz -- he finds a wide gap between the reality reported by field reporters and the eventual newspaper accounts framed by editors. Led by beliefs, opinions, and emotional responses rather than the facts provided by their reporters, these editors created a platform on which a new and fearful narrative for Israeli--Palestinian relations was built. Yet while Dor demonstrates that the media construct the news rather than simply report it, his sophisticated analysis also shows that no one entity or person is responsible. Rather than a supreme authority, Dor argues, it is the influence of fear, anger, ignorance, and a desire to please and sell newspapers that threatens the freedom of the press in a liberal democracy.
| Author | : David Brock |
| Publisher | : Scribl |
| Total Pages | : 30 |
| Release | : 2019-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1633482235 |
If you have an online business, and even if you have a brick and mortar store with an online presence, you should be marketing to your customers and prospects through email. It is one of the most effective ways to increase sales and profits. But let’s get back to the subject lines. When you boil it down to the basics, email subject lines are nothing more than another type of headlines. In a...
| Author | : A. John Bailer |
| Publisher | : CRC Press |
| Total Pages | : 204 |
| Release | : 2022-09-28 |
| Genre | : Mathematics |
| ISBN | : 1000700615 |
How do you learn about what’s going on in the world? Did a news headline grab your attention? Did a news story report on recent research? What do you need to know to be a critical consumer of the news you read? If you are looking to start developing your data self-defense and critical news consumption skills, this book is for you! It reflects a long-term collaboration between a statistician and a journalist to shed light on the statistics behind the stories and the stories behind the statistics. The only prerequisite for enjoying this book is an interest in developing the skills and insights for better understanding news stories that incorporate quantitative information. Chapters in Statistics Behind the Headlines kick off with a news story headline and a summary of the story itself. The meat of each chapter consists of an exploration of the statistical and journalism concepts needed to understand the data analyzed and reported in the story. The chapters are organized around these sections: What ideas will you encounter in this chapter? What is claimed? Is it appropriate? Who is claiming this? Why is it claimed? What makes this a story worth telling? Is this a good measure of impact? How is the claim supported? What evidence is reported? What is the quality/strength of the evidence? Does the claim seem reasonable? How does this claim fit with what is already known? How much does this matter? Considering the coverage Chapters close with connections to the Stats + Stories podcast.
