Introduction to Business

Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Total Pages: 1455
Release: 2024-09-16
Genre: Business & Economics
ISBN:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Tourism

Tourism
Author: Robert Christie Mill
Publisher: Prentice Hall
Total Pages: 372
Release: 1990-01
Genre: Tourism
ISBN: 9780139248467

Offers practical examples and advice on how to capture a share of the tourist market for a business, and is oriented towards management and the business side of the tourism industry. It examines the general principles of tourist movement, the means of travel and the various types of market.

International Business and Tourism

International Business and Tourism
Author: Tim Coles
Publisher: Routledge
Total Pages: 300
Release: 2008-02-13
Genre: Business & Economics
ISBN: 1134096577

Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

The American Dream

The American Dream
Author: Jim Cullen
Publisher:
Total Pages: 225
Release: 2004
Genre: Business & Economics
ISBN: 0195173252

Cullen particularly focuses on the founding fathers and the Declaration of Independence ("the charter of the American Dream"); Abraham Lincoln, with his rise from log cabin to White House and his dream for a unified nation; and Martin Luther King Jr.'s dream of racial equality. Our contemporary version of the American Dream seems rather debased in Cullen's eyes-built on the cult of Hollywood and its outlandish dreams of overnight fame and fortune.

On Writing Well

On Writing Well
Author: William Knowlton Zinsser
Publisher: Harper Perennial
Total Pages: 300
Release: 1994
Genre: English language
ISBN: 9780062733030

Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles.

Handbook of Tourism and Quality-of-Life Research

Handbook of Tourism and Quality-of-Life Research
Author: Muzaffer Uysal
Publisher: Springer Science & Business Media
Total Pages: 740
Release: 2012-01-07
Genre: Social Science
ISBN: 9400722885

Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities. This handbook covers all relevant topics and is divided into two parts: research relating to travelers/tourists, and research relating to the residents of host communities. It is the only state-of-the-art reference book in its field and will prove invaluable to academics interested in QOL research, as well as tourism practitioners interested in applying the science of QOL in the tourism industry.

Gender Change in Academia

Gender Change in Academia
Author: Birgit Riegraf
Publisher: Springer Science & Business Media
Total Pages: 421
Release: 2010-07-15
Genre: Social Science
ISBN: 3531925016

Editors’ Foreword The fundamental changes currently taking place in the national and international science landscapes can no longer be overlooked. Within those changes, reforms do not go ‘as planned’ but, as is always the case with processes of rationali- tion, have a series of unintended effects. At the same time it becomes incre- ingly clear who in this process are the winners and who are the losers, although this is still subject to fluctuation and change. This can be illustrated by two - amples from current events: Where the range of taught courses is concerned, as part of the Bologna Process the new structuring of student study paths and their organisation is aimed at unifying the European area of science to ensure a study that is equally permissive and efficient. However, it is to be deplored that the mobility of s- dents has become more restricted because of an increasing specialisation in the available study paths. Also, bachelor degrees do not meet with the anticipated high response from the labour market in all countries, so that the master’s degree is becoming more or less a ‘must’, while at the same time the number of study places on master’s courses is limited. Instead of the intended reduction in the duration of study time in comparison to the previous German ‘Magister’ and ‘Diplom’, rather a prolongation in the duration of studies has been recorded.