Happy Customers Everywhere

Happy Customers Everywhere
Author: Bernd Schmitt
Publisher: St. Martin's Press
Total Pages: 258
Release: 2012-04-24
Genre: Business & Economics
ISBN: 1137000465

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Delight Your Customers

Delight Your Customers
Author: Steve Curtin
Publisher: AMACOM
Total Pages: 200
Release: 2013-07-19
Genre: Business & Economics
ISBN: 0814432824

Discover the hidden ways to raise your organizations’ customer service experiences from ordinary to extraordinary. If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. The latter should be every employee’s highest priority, because when it’s not, your customers are merely the recipients of a transaction, not an experience, and transactions do not make for a lasting impression or inspire loyalty. In Delight Your Customers, customer service expert Steve Curtin makes a compelling case that customer service managers need to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that create happy and returning customers. Things such as: Expressing genuine interest Offering sincere compliments Sharing unique knowledge Conveying authentic enthusiasm Providing pleasant surprises Delivering service heroics when needed Simply based on their own personal experiences, everyone knows that great customer service is rare. So why wouldn’t you want to provide a unique, caring, and beneficial experience for all your customers to rave about with others? With the real-world stories, examples, and strategies shared in Delight Your Customers, you can take the customer service experience you offer from ordinary to extraordinary.

Simple Ways To Make Your Customers Happy

Simple Ways To Make Your Customers Happy
Author: Promod Batra
Publisher:
Total Pages: 101
Release: 1994
Genre: Customer services
ISBN: 9788190001984

Mr. Batra S Earlier Contributions , Should Act As A Spark That Will Induce An Awakened Insight In This Critical Aspect Of Business Rather Than Offer Rigid Formulas On The Subject Which Generally Get In The Way Of Commonsense And Pragmatism. This Extremely Reader-Friendly Book Is Invaluable, Particularly For Those Involved In Selling Products And Providing Services.

8 Ways to Happiness

8 Ways to Happiness
Author: Marissa Pei
Publisher: Morgan James Publishing
Total Pages: 128
Release: 2018-06-12
Genre: Self-Help
ISBN: 1683508564

8 Ways to Happiness is for anyone who has stopped to ask themselves, “Am I happy?” or “Why am I not happy?”, and is not willing to spend 10 years in therapy or take a pill with side effects that make them feel even worse than they do now. Furthermore, it is for those who ARE taking medication for their "Dis-Ease” with life and STILL not feeling better. The 8 chapters are focused on common places that human beings get stuck, such as Loneliness, Loss, Hatred, Shame, and Heartbreak, with relatable snapshots and exercises to build new roads into Hope, Love, Faith, and Happiness. Dr. Marissa Pei’s own pain from the past and fear of the future identify with readers and relay a message of hope. She provides those struggling to find happiness with alternative ways of seeing their own reality, as well as a chance to practice balance tools that shovel out the shii-take from their past and return it as fertilizer for new seeds of understanding about the unique, beautiful, wonderful, precious beings we all are.

Chanukah Lights Everywhere

Chanukah Lights Everywhere
Author: Michael J. Rosen
Publisher: Houghton Mifflin Harcourt
Total Pages: 36
Release: 2006
Genre: Juvenile Nonfiction
ISBN: 9780152056759

A young boy counts the candles on the family Menorah and the lights he sees in the world around him on each night of Hanukkah. Includes information on the history and significance of the celebration. Illustrations.

Green Start: Animals Everywhere

Green Start: Animals Everywhere
Author: IKids
Publisher: Innovative Kids
Total Pages: 0
Release: 2010-04-01
Genre: Juvenile Nonfiction
ISBN: 9781601690067

This earth-friendly series is made from 98% post consumer recycled materials and printed with eco friendly inks. Each hardcover book's simple,nonfiction content inspires children to love and respect the natural world and the parent spread at the back of each book shows how easy it is to practice (and teach!) earth-friendly habits right at home. From dusty deserts to snowy mountain peaks, animals live in very different places all around the world. Children will love exploring all the incredible lands that animals call home and then learning more about different habitats with the parent page activities.

Everywhere Holy

Everywhere Holy
Author: Kara Lawler
Publisher: Thomas Nelson
Total Pages: 224
Release: 2019-12-03
Genre: Religion
ISBN: 1400211646

“Readers who are dealing with depression, parenting struggles, questions of identity and self-image, or who simply find it hard to bring prayer into their chaotic life will find welcome encouragement in Lawler’s rejuvenating words.” – Publishers Weekly Popular writer and blogger Kara Lawler shows women how to embrace the sacred in mundane, ordinary life--and in the process, discover themselves. Life doesn't have to be lived on grand mountaintops for it to be meaningful. We can see God at work right where we are: in our ordinary and mundane routines, in the faces of our family and friends, and--especially--in nature. Kara Lawler speaks to the hearts of those who find themselves lost in the midst of their chaotic schedules and weary attempts to be all that is expected of them. Everywhere Holy addresses our deepest struggles, including: How to feel joy, despite depression and anxiety Dealing with hardships and understanding unconditional love How to view life as an adventure, even when that feels too hard How to feel more connected, more grateful, and more at peace In beautiful prose, Lawler describes the unique sacredness found in God's creation and offers fifteen inspiring insights for cultivating it day-to-day. She encourages you to make this lifestyle change through the observance of small acts. In so doing, you will discover a holy space that honors God and the life you’ve been given--and will discover yourself and your unique place in the holy that is everywhere, whether it’s in the woods behind your house or in the face of a stranger on a bus in a busy city. No matter where you are, there is holy free for the taking.

Contemporary Brand Management

Contemporary Brand Management
Author: Johny K. Johansson
Publisher: SAGE Publications
Total Pages: 273
Release: 2014-01-17
Genre: Business & Economics
ISBN: 1483322947

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Living in Singapore 16th Edition Reference Guide

Living in Singapore 16th Edition Reference Guide
Author: American Association of Singapore
Publisher: American Association of Singapore
Total Pages: 516
Release: 2023-06-17
Genre: Travel
ISBN: 9813300027

Living in Singapore is the bible for anybody living in Singapore. Truly - everything you want to know about life on the Little Red Dot is in here. Want to know how to rent a Black & White house? How to hire a helper? What sports your kids can do? Check. Check. And Check! Chapters include: - The Big Move - Settling In - Education - Food & Dining - Health & Wellness - Shopping - Transportation & Driving - Running the Household - Life with Kids - Life as an Adult - Activities, Sports & Nature - Arts & Culture - Business & Career - Regional Travel

The CMO's Periodic Table

The CMO's Periodic Table
Author: Drew Neisser
Publisher: New Riders
Total Pages: 403
Release: 2015-11-17
Genre: Business & Economics
ISBN: 0134293827

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.