Handbook on the Psychology of Pricing
| Author | : Markus Husemann-Kopetzky |
| Publisher | : |
| Total Pages | : 185 |
| Release | : 2018 |
| Genre | : Pricing |
| ISBN | : 9783947897001 |
Handbook On The Psychology Of Pricing
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The Oxford Handbook of Pricing Management
| Author | : Özalp Özer |
| Publisher | : OUP Oxford |
| Total Pages | : 976 |
| Release | : 2012-06-07 |
| Genre | : Business & Economics |
| ISBN | : 0191634263 |
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Handbook of Consumer Psychology
| Author | : Curtis P. Haugtvedt |
| Publisher | : Psychology Press |
| Total Pages | : 1784 |
| Release | : 2018-12-07 |
| Genre | : Psychology |
| ISBN | : 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
The Cambridge Handbook of Consumer Psychology
| Author | : Cait Lamberton |
| Publisher | : Cambridge University Press |
| Total Pages | : 873 |
| Release | : 2023-04-06 |
| Genre | : Psychology |
| ISBN | : 1009243942 |
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Handbook of the Psychology of Aging
| Author | : K Warner Schaie |
| Publisher | : Academic Press |
| Total Pages | : 436 |
| Release | : 2010-12-21 |
| Genre | : Psychology |
| ISBN | : 0123808839 |
The Handbook of the Psychology of Aging, Seventh Edition, provides a basic reference source on the behavioral processes of aging for researchers, graduate students, and professionals. It also provides perspectives on the behavioral science of aging for researchers and professionals from other disciplines. The book is organized into four parts. Part 1 reviews key methodological and analytical issues in aging research. It examines some of the major historical influences that might provide explanatory mechanisms for a better understanding of cohort and period differences in psychological aging processes. Part 2 includes chapters that discuss the basics and nuances of executive function; the history of the morphometric research on normal brain aging; and the neural changes that occur in the brain with aging. Part 3 deals with the social and health aspects of aging. It covers the beliefs that individuals have about how much they can control various outcomes in their life; the impact of stress on health and aging; and the interrelationships between health disparities, social class, and aging. Part 4 discusses the emotional aspects of aging; family caregiving; and mental disorders and legal capacities in older adults. - Contains all the main areas of psychological gerontological research in one volume - Entire section on neuroscience and aging - Begins with a section on theory and methods - Edited by one of the father of gerontology (Schaie) and contributors represent top scholars in gerontology
Routledge International Handbook of Consumer Psychology
| Author | : Cathrine V. Jansson-Boyd |
| Publisher | : Taylor & Francis |
| Total Pages | : 749 |
| Release | : 2016-11-18 |
| Genre | : Business & Economics |
| ISBN | : 131753994X |
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
The Cambridge Handbook of Psychology and Economic Behaviour
| Author | : Alan Lewis |
| Publisher | : Cambridge University Press |
| Total Pages | : 1240 |
| Release | : 2018-02-15 |
| Genre | : Psychology |
| ISBN | : 1108547680 |
There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory and field experiments, observations, questionnaires and interviews - the Handbook provides comprehensive coverage of theory and method, financial and consumer behaviour, the environment and biological perspectives. This second edition also includes new chapters on topics such as neuroeconomics, unemployment, debt, behavioural public finance, and cutting-edge work on fuzzy trace theory and robots, cyborgs and consumption. With distinguished contributors from a variety of countries and theoretical backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to academic researchers and graduates in economic psychology and behavioral economics.
Handbook of Consumer Motivations
| Author | : Ernest Dichter |
| Publisher | : |
| Total Pages | : 486 |
| Release | : 1964 |
| Genre | : Motivation research (Marketing) |
| ISBN | : |
APA Handbook of Consumer Psychology
| Author | : Lynn R. Kahle |
| Publisher | : American Psychological Association (APA) |
| Total Pages | : 716 |
| Release | : 2021-12-07 |
| Genre | : Consumer behavior |
| ISBN | : 9781433836428 |
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
The Neuropsychology Handbook
| Author | : Arthur MacNeill Horton |
| Publisher | : Springer Publishing Company |
| Total Pages | : 857 |
| Release | : 2008 |
| Genre | : Medical |
| ISBN | : 0826102514 |
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