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| Author | : Jansen, Bernard J. |
| Publisher | : IGI Global |
| Total Pages | : 628 |
| Release | : 2008-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1599049759 |
"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.
| Author | : Bernard J. Jansen |
| Publisher | : Springer Nature |
| Total Pages | : 101 |
| Release | : 2022-06-01 |
| Genre | : Computers |
| ISBN | : 3031022645 |
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
| Author | : Thomas, Michael |
| Publisher | : IGI Global |
| Total Pages | : 636 |
| Release | : 2009-01-31 |
| Genre | : Computers |
| ISBN | : 1605661910 |
"This book investigates how those involved in education can respond to the opportunities offered by the Web 2.0 technology"--Provided by publisher.
| Author | : Mehdi Khosrowpour |
| Publisher | : IGI Global |
| Total Pages | : 1353 |
| Release | : 2012-12-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1466626747 |
"The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference citations, as they pertain to all aspects of the information and technology field"--Provided by publisher.
| Author | : Maristella Agosti |
| Publisher | : Springer |
| Total Pages | : 158 |
| Release | : 2010-09-10 |
| Genre | : Computers |
| ISBN | : 3642159982 |
In its ?rst ten years of activities (2000-2009), the Cross-Language Evaluation Forum (CLEF) played a leading role in stimulating investigation and research in a wide range of key areas in the information retrieval domain, such as cro- language question answering, image and geographic information retrieval, int- activeretrieval,and many more.It also promotedthe study andimplementation of appropriateevaluation methodologies for these diverse types of tasks and - dia. As a result, CLEF has been extremely successful in building a wide, strong, and multidisciplinary research community, which covers and spans the di?erent areasofexpertiseneededto dealwith thespreadofCLEFtracksandtasks.This constantly growing and almost completely voluntary community has dedicated an incredible amount of e?ort to making CLEF happen and is at the core of the CLEF achievements. CLEF 2010 represented a radical innovation of the “classic CLEF” format and an experiment aimed at understanding how “next generation” evaluation campaigns might be structured. We had to face the problem of how to innovate CLEFwhile still preservingits traditionalcorebusiness,namely the benchma- ing activities carried out in the various tracks and tasks. The consensus, after lively and community-wide discussions, was to make CLEF an independent four-day event, no longer organized in conjunction with the European Conference on Research and Advanced Technology for Digital Libraries (ECDL) where CLEF has been running as a two-and-a-half-day wo- shop. CLEF 2010 thus consisted of two main parts: a peer-reviewed conference – the ?rst two days – and a series of laboratories and workshops – the second two days.
| Author | : Barbara M. Wildemuth |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 344 |
| Release | : 2016-11-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
The second edition of this innovative textbook illustrates research methods for library and information science, describing the most appropriate approaches to a question—and showing you what makes research successful. Written for the serious practicing librarian researcher and the LIS student, this volume fills the need for a guide focused specifically on information and library science research methods. By critically assessing existing studies from within library and information science, this book helps you acquire a deeper understanding of research methods so you will be able to design more effective studies yourself. Section one considers research questions most often asked in information and library science and explains how they arise from practice or theory. Section two covers a variety of research designs and the sampling issues associated with them, while sections three and four look at methods for collecting and analyzing data. Each chapter introduces a particular research method, points out its relative strengths and weaknesses, and provides a critique of two or more exemplary studies. For this second edition, three new chapters have been added, covering mixed methods, visual data collection methods, and social network analysis. The chapters on research diaries and transaction log analysis have been updated, and updated examples are provided in more than a dozen other chapters as well.
| Author | : Dwivedi, Ashish N. |
| Publisher | : IGI Global |
| Total Pages | : 1072 |
| Release | : 2009-05-31 |
| Genre | : Technology & Engineering |
| ISBN | : 1605663573 |
"This book presents theoretical and empirical research on the value of information technology in healthcare"--Provided by publisher.
| Author | : Kristen Schuster |
| Publisher | : Routledge |
| Total Pages | : 678 |
| Release | : 2020-08-23 |
| Genre | : Education |
| ISBN | : 0429670257 |
This book draws on both traditional and emerging fields of study to consider consider what a grounded definition of quantitative and qualitative research in the Digital Humanities (DH) might mean; which areas DH can fruitfully draw on in order to foster and develop that understanding; where we can see those methods applied; and what the future directions of research methods in Digital Humanities might look like. Schuster and Dunn map a wide-ranging DH research methodology by drawing on both ‘traditional’ fields of DH study such as text, historical sources, museums and manuscripts, and innovative areas in research production, such as knowledge and technology, digital culture and society and history of network technologies. Featuring global contributions from scholars in the United Kingdom, the United States, Europe and Australia, this book draws together a range of disciplinary perspectives to explore the exciting developments offered by this fast-evolving field. Routledge International Handbook of Research Methods in Digital Humanities is essential reading for anyone who teaches, researches or studies Digital Humanities or related subjects.
| Author | : Reynolds, Rodney A. |
| Publisher | : IGI Global |
| Total Pages | : 418 |
| Release | : 2006-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1591407931 |
"This book is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference"--Provided by publisher.
| Author | : Catherine Dawson |
| Publisher | : Routledge |
| Total Pages | : 355 |
| Release | : 2019-07-10 |
| Genre | : Science |
| ISBN | : 1351044656 |
This accessible, alphabetical guide provides concise insights into a variety of digital research methods, incorporating introductory knowledge with practical application and further research implications. A-Z of Digital Research Methods provides a pathway through the often-confusing digital research landscape, while also addressing theoretical, ethical and legal issues that may accompany each methodology. Dawson outlines 60 chapters on a wide range of qualitative and quantitative digital research methods, including textual, numerical, geographical and audio-visual methods. This book includes reflection questions, useful resources and key texts to encourage readers to fully engage with the methods and build a competent understanding of the benefits, disadvantages and appropriate usages of each method. A-Z of Digital Research Methods is the perfect introduction for any student or researcher interested in digital research methods for social and computer sciences.
