The Handbook of Spanish Language Media

The Handbook of Spanish Language Media
Author: Alan Albarran
Publisher: Routledge
Total Pages: 336
Release: 2009-09-10
Genre: Business & Economics
ISBN: 1135854300

With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

Hispanic Market Handbook

Hispanic Market Handbook
Author: M. Isabel Valdés
Publisher: Gale Cengage
Total Pages: 538
Release: 1995
Genre: Hispanic American consumers
ISBN:

A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.

Routledge Handbook of Chicana/o Studies

Routledge Handbook of Chicana/o Studies
Author: Francisco A. Lomelí
Publisher: Routledge
Total Pages: 598
Release: 2018-08-06
Genre: Social Science
ISBN: 131753669X

The Routledge Handbook of Chicana/o Studies is a unique interdisciplinary resource for students, libraries, and researchers interested in the largest and most rapidly growing racial-ethnic community in the United States and elsewhere which can either be identified as Chicano, Latino, Hispanic, or Mexican-American. Structured around seven comprehensive themes, the volume is for students of American studies, the Social Sciences, and the Humanities. The volume is organized around seven critical domains in Chicana/o Studies: Chicana/o History and Social Movements Borderlands, Global Migrations, Employment, and Citizenship Cultural Production in Global and Local Settings Chicana/o Identities Schooling, Language, and Literacy Violence, Resistance, and Empowerment International Perspectives The Handbook will stress the importance of the historical origins of the Chicana/o Studies field. Starting from myth of origins, Aztlán, alleged cradle of the Chicana/o people lately substantiated by the findings of archaeology and anthropology, over Spanish/Indigenous relations until the present time. Essays will explore cultural and linguistic hybridism and showcase artistic practices (visual arts, music, and dance) through popular (folklore) or high culture achievements (museums, installations) highlighting the growth of a critical perspective grounded on key theoretical formulations including borderlands theories, intersectionalities, critical race theory, and cultural analysis.

Handbook of Hispanic Cultures in the United States: Sociology

Handbook of Hispanic Cultures in the United States: Sociology
Author: Nicolàs Kanellos
Publisher: Arte Publico Press
Total Pages: 374
Release: 1994-01-01
Genre: Literary Collections
ISBN: 9781611921656

Recovering the U.S. Hispanic Literary Project is a national project to locate, identify, preserve and make accessible the literary contributions of U.S. Hispanics from colonial times through 1960 in what today comprises the fifty states of the United States.

Spanish Language Media After the Univision-Hispanic Broadcasting

Spanish Language Media After the Univision-Hispanic Broadcasting
Author: Luis V. Nuñez
Publisher: Nova Publishers
Total Pages: 82
Release: 2006
Genre: Business & Economics
ISBN: 9781594540561

On 8 September 2003 the Federal Communications Commission approved the merger of Univision Communications, Inc., the dominant Spanish language media company in the US (which owns the leading Spanish language broadcast television network, cable television network, television station group, music recording and publishing company, and Internet site) and Hispanic Broadcasting Corporation (HBC), the largest Spanish language radio operator in the US. The Commission explicitly rejected the argument that there is something unique about the needs of the Spanish speaking population in the US or about the financing, production, or distribution of Spanish language programming for US household, that requires a distinction to be made between Spanish language media outlet and other media outlets. The Hispanic community is the largest minority community in the US, but it is not linguistically homogeneous. Although most Hispanics speak English well, almost 8 million Hispanics speak English either 'not at all' or 'not well'. Survey data indicate that Latino household tend to watch television as a family, rather than as individuals; when family members have varying levels of English proficiency, the family is likely to watch Spanish language programming -- particularly for news -- to accommodate those with limited understanding of English. As a result, more than half of all bilingual (Spanish-English) Latino adults prefer to watch primarily Spanish-language news programming on television. This book provides detailed tables of demographic, viewing, and market information on the Spanish-speaking population as well as detailed analysis of public policy issues.