Hacking Sales
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| Author | : Max Altschuler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 164 |
| Release | : 2016-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1119281644 |
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
| Author | : Slava Gomzin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 313 |
| Release | : 2014-02-17 |
| Genre | : Computers |
| ISBN | : 1118810112 |
Must-have guide for professionals responsible for securing credit and debit card transactions As recent breaches like Target and Neiman Marcus show, payment card information is involved in more security breaches than any other data type. In too many places, sensitive card data is simply not protected adequately. Hacking Point of Sale is a compelling book that tackles this enormous problem head-on. Exploring all aspects of the problem in detail - from how attacks are structured to the structure of magnetic strips to point-to-point encryption, and more – it's packed with practical recommendations. This terrific resource goes beyond standard PCI compliance guides to offer real solutions on how to achieve better security at the point of sale. A unique book on credit and debit card security, with an emphasis on point-to-point encryption of payment transactions (P2PE) from standards to design to application Explores all groups of security standards applicable to payment applications, including PCI, FIPS, ANSI, EMV, and ISO Explains how protected areas are hacked and how hackers spot vulnerabilities Proposes defensive maneuvers, such as introducing cryptography to payment applications and better securing application code Hacking Point of Sale: Payment Application Secrets, Threats, and Solutions is essential reading for security providers, software architects, consultants, and other professionals charged with addressing this serious problem.
| Author | : Chad Burmeister |
| Publisher | : Saleshack |
| Total Pages | : 140 |
| Release | : 2015-08-27 |
| Genre | : |
| ISBN | : 9780692483404 |
Sales Hack, is a co-authored series of sales hacks by 25 of the greatest sales professionals of our time. A "Sales Hack" is a solution discovered when a Sales Hacker thinks outside of the box, disregards the rules, and finds something new that changes the way sellers can outsell the competition. Quotes about the book: "Sales Hack combines the knowledge of decades of sales experience into a single book. If you are a front line sales professional, a first line manager, or a senior leader, SalesHack is a must read for you." Richard Harris, Owner, The Harris Consulting Group "Thanks to Chris, Chad, and all of the authors and contributors for delivering this hand's on, how-to guide for our community. Chris and Chad have brought together many of todays leading sales minds to share proven, practical best practices that will help folks every day. Their unrelenting and constant passion for our profession is helping take sales to the next level of professionalism andperformance. Hats off to you guys!!!" Larry Reeves, CEO, The American Association of Inside Sales Professionals "Sales & Marketing leaders, if your sales team isn't using most or all of these sales hacks, then you are leaving money on the table." Daniel Percey, Chief Revenue Officer, TechnologyAdvice "Chad Burmeister and Chris Beall have put together a sales book for today's seller - a seller who is more equipped with technology than ever before. Well done guys!" Michael Farrell, Chief Operating Officer, BAO, Inc. "I've known Chad for nearly 10 years, and he really is the Sales Hack! His knowledge and understanding of sales and ability to bring together so many incredible sales leaders is truly inspirational." Barbara Spector, President, SmartMoves! Inc. "If you are in sales or sales leadership, you need new ideas and inspiration every day. Sales Hack gives you both - in short, easy to read doses. This is a collection to review regularly and share with your favorite sellers." Lori Richardson, CEO, Score More Sales & President Women Sales Pros Sales Hack Contributors: Lauren Bailey Ralph Barsi Chris Beall Trish Bertuzzi Matt Behrend Rick Bennett Chad Burmeister Stephen D'Angelo David DiStefano Jourdan DuFort Jim Eberlin Shawn Elledge Gerhard Gschwandtner Richard Harris Alice Heiman Liz Heiman Matt Heinz Kraig Kleeman Mark Kosoglow Dave Kurlan Dan McDade Skip Miller Mike O'Neil Andy Paul Bob Perkins Larry Reeves Steve Richard Lori Richardson Craig Rosenberg Tibor Shanto Kurt Shaver Gabe Villamizar Townsend Wardlaw"
| Author | : Alistair McQuade |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 2019-08-11 |
| Genre | : |
| ISBN | : 9781089633969 |
Why is it so hard to improve organization wide sales performance? Most sales leaders focus on training the latest sales techniques but frequently these fail to last. This book is not about the latest sales techniques, rather how to change to capitalize on them. This book explains why, when trained and coached in the latest sales techniques, 90 percent of salespeople will not be able to change. It examines why the sales brain is hardwired to take shortcuts that break sales processes, and proposes the use of Deal Hacks to drive the required changes. Deal Hacks are a program of interactive workshops that challenge and support live deals through a visually engaging, team-based process. Proven to create value in the sales process, Deal Hacks focus on deal outcomes rather than skills gaps, which are the focus of training and coaching. This creates a more direct and immediate impact on sales results. The program's successes, and the uplift in results, create momentum and a pull effect where more salespeople change and organizational sales transformation is achieved. Deal Hacks can be implemented immediately, with any sales methodology or process. There's no need for training needs analyses or lengthy program design. This book shows what Deal Hacks are, why they work, and how they can be implemented using a simple five-step process in complex business-to-business sales organizations. About the author: Alistair McQuade has 25 years of growing global software companies by designing and delivering impactful sales enablement and leadership programs. He has been on the sales leadership team for five companies that have been grown for IPO or sale.
| Author | : Alex Hormozi |
| Publisher | : |
| Total Pages | : 424 |
| Release | : 2019-03-26 |
| Genre | : |
| ISBN | : 9781732933002 |
| Author | : Sean Ellis |
| Publisher | : Crown Currency |
| Total Pages | : 322 |
| Release | : 2017-04-25 |
| Genre | : Business & Economics |
| ISBN | : 0451497228 |
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
| Author | : Eduardo Izycki |
| Publisher | : Editora Dialética |
| Total Pages | : 229 |
| Release | : 2022-01-31 |
| Genre | : Education |
| ISBN | : 6525214718 |
One of the most striking features of the 21st century is the widespread adoption of information technology in every aspect of the modern life of individuals, society, or nation-states. When compared to land, sea, air, and space, cyberspace has unique features. Its ""geography"" is easily modified, oceans and mountains are hard to be changed, but entire cyberspace regions can be turned on or off with a button click. Moreover, anonymity, the low cost of acquiring or developing offensive capabilities, and the plausible deniability of actions have turned this dimension into a theater of operations for nation-states. This book does not focus on the worst-case scenario where cyber offensive actions will revolutionize war. Instead, it intends to provide empirical analysis regarding the current state of cyber conflict. This book presents evidence of 29 countries engaging in state-sponsored actions and 85 nations acquiring cyber offensive technologies from private vendors. The numbers challenge the average perception of concentration of cyber capabilities in a few ""traditional"" actors. Cyberspace provides alternatives for the bargaining and interactions to nation-states below the threshold of the use of force. As a result, actors can achieve strategic outcomes and influence the balance of power without resorting to an armed attack and minimizing the risk of a military or nuclear response from their targets.
| Author | : Manny Medina |
| Publisher | : John Wiley & Sons |
| Total Pages | : 246 |
| Release | : 2019-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1119584345 |
Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
| Author | : Scott Brinker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 290 |
| Release | : 2016-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1119183235 |
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
| Author | : Marina Nitze |
| Publisher | : Hachette Go |
| Total Pages | : 384 |
| Release | : 2022-09-13 |
| Genre | : Business & Economics |
| ISBN | : 0306827778 |
In this "deeply empowering and practical book"(Cecilia Muñoz), two technology and innovation leaders reveal dozens of tactics that enabled them to accomplish seemingly impossible reforms in organizations of all types and sizes. Whether you just started your first entry-level job, run the entire company, or just feel trapped by your condo association bylaws, it’s time to it’s time to learn how to get big things done and make a lasting impact with Hack Your Bureaucracy. From local government to the White House, Harvard to the world of venture capital, Marina Nitze and Nick Sinai have taken on some of the world’s most challenging bureaucracies—and won. Now, they bring their years of experience to you, teaching you strategies anyone can use to improve your organization through their own stories and those of fellow bureaucracy hackers, including: Find Your Paperclip: use small steps to achieve big change Set Your North Star: keep your end goal in sight Cultivate the Karass: assemble an adept team and network Don’t Waste a Crisis: turn every opportunity into a chance for change And more! Change doesn’t happen just because the person in charge declares it should, even if that person is the CEO of your company or the President of the United States. Regardless of your industry, role, or team, Hack Your Bureaucracy shows how to get started, take initiative on your own, and transform your ideas into impact.
