Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Human-Centered Data Science

Human-Centered Data Science
Author: Cecilia Aragon
Publisher: MIT Press
Total Pages: 201
Release: 2022-03-01
Genre: Computers
ISBN: 0262367599

Best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of large datasets. Human-centered data science is a new interdisciplinary field that draws from human-computer interaction, social science, statistics, and computational techniques. This book, written by founders of the field, introduces best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of very large datasets. It offers a brief and accessible overview of many common statistical and algorithmic data science techniques, explains human-centered approaches to data science problems, and presents practical guidelines and real-world case studies to help readers apply these methods. The authors explain how data scientists’ choices are involved at every stage of the data science workflow—and show how a human-centered approach can enhance each one, by making the process more transparent, asking questions, and considering the social context of the data. They describe how tools from social science might be incorporated into data science practices, discuss different types of collaboration, and consider data storytelling through visualization. The book shows that data science practitioners can build rigorous and ethical algorithms and design projects that use cutting-edge computational tools and address social concerns.

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

How Humans Judge Machines

How Humans Judge Machines
Author: Cesar A. Hidalgo
Publisher: MIT Press
Total Pages: 257
Release: 2021-02-02
Genre: Computers
ISBN: 026236252X

How people judge humans and machines differently, in scenarios involving natural disasters, labor displacement, policing, privacy, algorithmic bias, and more. How would you feel about losing your job to a machine? How about a tsunami alert system that fails? Would you react differently to acts of discrimination depending on whether they were carried out by a machine or by a human? What about public surveillance? How Humans Judge Machines compares people's reactions to actions performed by humans and machines. Using data collected in dozens of experiments, this book reveals the biases that permeate human-machine interactions. Are there conditions in which we judge machines unfairly? Is our judgment of machines affected by the moral dimensions of a scenario? Is our judgment of machine correlated with demographic factors such as education or gender? César Hidalgo and colleagues use hard science to take on these pressing technological questions. Using randomized experiments, they create revealing counterfactuals and build statistical models to explain how people judge artificial intelligence and whether they do it fairly. Through original research, How Humans Judge Machines bring us one step closer tounderstanding the ethical consequences of AI.

Linguistic Fundamentals for Natural Language Processing II

Linguistic Fundamentals for Natural Language Processing II
Author: Emily M. Bender
Publisher: Morgan & Claypool Publishers
Total Pages: 270
Release: 2019-11-06
Genre: Computers
ISBN: 168173074X

Meaning is a fundamental concept in Natural Language Processing (NLP), in the tasks of both Natural Language Understanding (NLU) and Natural Language Generation (NLG). This is because the aims of these fields are to build systems that understand what people mean when they speak or write, and that can produce linguistic strings that successfully express to people the intended content. In order for NLP to scale beyond partial, task-specific solutions, researchers in these fields must be informed by what is known about how humans use language to express and understand communicative intents. The purpose of this book is to present a selection of useful information about semantics and pragmatics, as understood in linguistics, in a way that's accessible to and useful for NLP practitioners with minimal (or even no) prior training in linguistics.

Neoliberal Resilience

Neoliberal Resilience
Author: Aldo Madariaga
Publisher: Princeton University Press
Total Pages: 368
Release: 2020-09-01
Genre: Political Science
ISBN: 0691201609

An exploration of the factors behind neoliberalism’s resilience in developing economies and what this could mean for democracy’s future Since the 1980s, neoliberalism has withstood repeated economic shocks and financial crises to become the hegemonic economic policy worldwide. Why has neoliberalism remained so resilient? What is the relationship between this resiliency and the backsliding of Western democracy? Can democracy survive an increasingly authoritarian neoliberal capitalism? Neoliberal Resilience answers these questions by bringing the developing world’s recent history to the forefront of our thinking about democratic capitalism’s future. Looking at four decades of change in four countries once considered to be leading examples of effective neoliberal policy in Latin America and Eastern Europe—Argentina, Chile, Estonia, and Poland—Aldo Madariaga examines the domestic actors and institutions responsible for defending neoliberalism. Delving into neoliberalism’s political power, Madariaga demonstrates that it is strongest in countries where traditional democratic principles have been slowly and purposefully weakened. He identifies three mechanisms through which coalitions of political, institutional, and financial forces have propagated neoliberalism’s success: the privatization of state companies to create a supporting business class, the use of political institutions to block the representation of alternatives in congress, and the constitutionalization of key economic policies to shield them from partisan influence. Madariaga reflects on today’s most pressing issues, including the influence of increasing austerity measures and the rise of populism. A comparative exploration of political economics at the peripheries of global capitalism, Neoliberal Resilience investigates the tensions between neoliberalism’s longevity and democracy’s gradual decline.

Linguistic Fundamentals for Natural Language Processing

Linguistic Fundamentals for Natural Language Processing
Author: Emily M. Bender
Publisher: Morgan & Claypool Publishers
Total Pages: 186
Release: 2013-06-01
Genre: Computers
ISBN: 1627050124

Many NLP tasks have at their core a subtask of extracting the dependencies—who did what to whom—from natural language sentences. This task can be understood as the inverse of the problem solved in different ways by diverse human languages, namely, how to indicate the relationship between different parts of a sentence. Understanding how languages solve the problem can be extremely useful in both feature design and error analysis in the application of machine learning to NLP. Likewise, understanding cross-linguistic variation can be important for the design of MT systems and other multilingual applications. The purpose of this book is to present in a succinct and accessible fashion information about the morphological and syntactic structure of human languages that can be useful in creating more linguistically sophisticated, more language-independent, and thus more successful NLP systems. Table of Contents: Acknowledgments / Introduction/motivation / Morphology: Introduction / Morphophonology / Morphosyntax / Syntax: Introduction / Parts of speech / Heads, arguments, and adjuncts / Argument types and grammatical functions / Mismatches between syntactic position and semantic roles / Resources / Bibliography / Author's Biography / General Index / Index of Languages

Carry on Reading

Carry on Reading
Author: Sidney Alfred Stagg
Publisher:
Total Pages: 128
Release: 1978
Genre: Readers
ISBN: 9780721703251

Key Texts for Latin American Sociology

Key Texts for Latin American Sociology
Author: Fernanda Beigel
Publisher: SAGE
Total Pages: 450
Release: 2019-09-23
Genre: Social Science
ISBN: 1526492660

Key Texts for Latin American Sociology is the first book to curate and translate into English key texts from the Latin American Sociological canon. By bringing together texts from leading sociologists in Argentina, Brazil, Peru, Chile, Costa Rica, Mexico, Bolivia, and Uruguay, the book provides comprehensive coverage of a wide range of issues in Latin American Sociology; drawing attention to embedded issues such as inequalities, identities, development, oppression and representation. This volume is the result of five years of collaboration between colleagues from 15 Latin American Countries, coordinated by Fernanda Beigel (CONICET, UNCuyo, Mendoza-Argentina) with the collaboration of the ′Key Texts Scientific Committee′, the Committee consists of the following members: Nadya Araujo Guimaraes (PPGS-USP, Brazil), Manuel Antonio Garretón (Universidad de Chile), Raquel Sosa Elizaga (CELA-UNAM, México), Jorge Rovira Mas (Universidad de Costa Rica), Breno Bringel (IESP-UERJ, Brazil), Joao Ehlert Maia (FGV, Brazil), Hebe Vessuri (IVIC, Venezuela), André Bothelo (UFRJ, Brazil), Carlos Ruiz Encina (Universidad de Chile), Eloisa Martin (UFRJ, Brazil), Sergio Miceli (PPGS- USP, Brazil), Alejandro Moreano (UCE, Ecuador), Elizabeth Jelin (CONICET-IDES, Argentina), Patricia Funes (UBA-CONICET, Argentina), Claudio Pinheiro (FGV, Brazil), Pablo de Marinis (UBA, CONICET, Argentina), Diego Pereyra (UBA, CONICET, Argentina), José Gandarilla Salgado (CIICH-UNAM, México), Juan Piovani (UNLP-CONICET, Argentina).