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| Author | : Don Pfarrer |
| Publisher | : Grupo Planeta (GBS) |
| Total Pages | : 244 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9788423416752 |
Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
| Author | : Don Pfarrer |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 2001-10-01 |
| Genre | : |
| ISBN | : 9780756751319 |
We are all persuaders by nature and by need. What does it take to be an exceptional persuader? To realize your full potential as a persuader you need to understand The Big Five -- character, power, goals, argument, and pushback: the essential principles of guerrilla persuasion. Whether you're preparing and delivering a formal presentation, speaking up at a meeting, or talking one-on-one in the office, street, or parking lot, employing these key concepts will help you think and speak creatively with each new business challenge. The author is a public speaking and presentation coach who has taught at the Harvard Business School and in the management program at Radcliffe Seminars.
| Author | : Jay Conrad Levinson |
| Publisher | : Piatkus Books |
| Total Pages | : 178 |
| Release | : 2006 |
| Genre | : Marketing |
| ISBN | : 9780749927073 |
Launching Guerrilla Marketing for the 21st Century. 'Guerrilla Marketing' is a worldwide phenomenon. Since its formation in 1951, Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world. The Guerrilla Marketing Revolution celebrates the major re-launch of this amazingly successful marketing brand. It offers a radical new approach to making your profits soar. The Guerrilla Marketing Revolution is a major new book for today packed with an arsenal of 125 devastatingly effective marketing weapons. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of inexpensive marketing tools and skills perfectly suited to today's needs, aimed directly at the decision maker - the unconscious mind - in order to speed up decision making, shorten the sales cycle and create long-term relationships. It offers a structured approach to consistent marketing success.
| Author | : Jay Conrad Levinson |
| Publisher | : Piatkus Books |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Advertising |
| ISBN | : 9780749926113 |
Details some of the most exciting recent discoveries in guerilla marketing.
| Author | : Jay Conrad Levinson |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 228 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780618104680 |
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
| Author | : Tayacán |
| Publisher | : DigiCat |
| Total Pages | : 56 |
| Release | : 2022-07-21 |
| Genre | : Nature |
| ISBN | : |
Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.
| Author | : Mao Tse-tung |
| Publisher | : Courier Corporation |
| Total Pages | : 130 |
| Release | : 2012-03-06 |
| Genre | : History |
| ISBN | : 0486119572 |
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
| Author | : Dave Lakhani |
| Publisher | : Wiley + ORM |
| Total Pages | : 222 |
| Release | : 2011-02-23 |
| Genre | : Business & Economics |
| ISBN | : 111804049X |
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." John Klymshyn, author of Move the Sale Forward
| Author | : Bill Gallagher |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 230 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780395578209 |
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
| Author | : Jay Conrad Levinson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 372 |
| Release | : 2011-01-06 |
| Genre | : Business & Economics |
| ISBN | : 1118040074 |
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
