Grocery Merchandising
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Author | : Constant Berkhout |
Publisher | : Springer |
Total Pages | : 230 |
Release | : 2019-05-15 |
Genre | : Business & Economics |
ISBN | : 3030111636 |
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Author | : Hugh S. Peak |
Publisher | : Prentice Hall |
Total Pages | : 394 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Author | : Bennett A. Dominick |
Publisher | : |
Total Pages | : 930 |
Release | : 1960 |
Genre | : Produce trade |
ISBN | : |
Author | : Rosemary Varley |
Publisher | : Psychology Press |
Total Pages | : 304 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780415327145 |
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author | : Aaron Hamilton Chute |
Publisher | : |
Total Pages | : 20 |
Release | : 1966 |
Genre | : Retail trade |
ISBN | : |
Author | : Kroger Company |
Publisher | : |
Total Pages | : 208 |
Release | : 1934 |
Genre | : Grocery trade |
ISBN | : |
Author | : Theodore W. Leed |
Publisher | : Lebhar-Friedman |
Total Pages | : 440 |
Release | : 1985 |
Genre | : Food |
ISBN | : |
Author | : Claus Ebster |
Publisher | : Business Expert Press |
Total Pages | : 289 |
Release | : 2015-03-05 |
Genre | : Business & Economics |
ISBN | : 1631571133 |
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author | : Jerry M. Rosenberg |
Publisher | : |
Total Pages | : 296 |
Release | : 1995-09-08 |
Genre | : Business & Economics |
ISBN | : |
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
Author | : John W. Ernest |
Publisher | : |
Total Pages | : 72 |
Release | : 1947 |
Genre | : |
ISBN | : |